Job Description
ABOUT THE JOB
We are looking for a Trade Marketing Specialist Foodservice to join the Italian sales company's Marketing and Business Development team.
Responsibilities
* Develop and execute local trade marketing plans according to sales priorities.
* Adapt global brand initiatives and product launch plans to create tailored marketing strategies for different trade partners.
* Analyse market insights and performance data to optimize pricing, promotions, and product mix.
* Manage and update pricelists across all relevant platforms (app, PDF, etc.).
* Develop and customize 360 activation marketing materials, including brochures, technical sheets, and promotions.
* Contribute to the creative development and realization of partners’ showrooms.
* Support the dealer network with local trade shows, events, live demonstrations, and digital content (social media, website, email marketing).
* Monitor and analyze KPIs to refine strategies and propose new initiatives.
* Execute product launch communications and ensure consistency across all marketing touchpoints.
* Deliver training programs in collaboration with local sales and marketing teams.
* Leverage digital tools and assets to enhance audience engagement and support digital transformation.
* Work closely with the Food Europe Business Area to localize toolkits and assets.
* Align with the Food Service marketing team, promoting collaboration in a dynamic environment.
Qualifications
ABOUT YOU
* Bachelor’s or Master’s degree in marketing, communication, or economics.
* Minimum 3-5 years of professional experience in B2B marketing, in an international environment.
* Familiar with Salesforce CRM and other digital platforms (social platforms such as Facebook, Instagram, LinkedIn, CMS WordPress, etc.).
* Advanced level of skills in Microsoft Excel and PowerPoint for analysis and presentation of data; familiarity with BI tools will be considered a plus.
* Good knowledge of Marketing Cloud.
* Excellent written and verbal communication skills.
* Fluent in Italian and professional English.
* Experience in the hospitality or construction sector preferred.
* Establish credibility and trust by demonstrating enthusiasm and knowledge of customers' business and needs.
* Self-motivating and independent, able to organize and prioritize own workload.
* Ability to contribute positively to a remote team.
* Must be able to work independently and on own initiative, delivering the defined results.
* Creative mindset with a proactive approach.
* Strong organizational skills and attention to detail.
* Team player.
Required Competences
* Customer Obsessed - you are focused on delivering value to the customers, both internal and external.
* Trustworthy – you are accountable and deliver on your commitments. You welcome healthy debates and honest conversations. You are honest - especially about your mistakes and learn from your setbacks. You collaborate and enable others to deliver.
* Bold - You take action to deliver better outcomes. You seek diversity and inclusion by actively pursuing diverse perspectives and creating an inclusive environment. You bring new ideas to the table and take risks with confidence, supporting courageous decision-making that inspires progress and growth.
* Sustainable – You consider the growth and development of our people to be as important as preserving our environment and take decisions that reflect our effort to build a better future. You always act ethically.
About Our Benefits
* Fair compensation and benefits package in line with the market.
* Flexible hybrid workplaces that include remote and in-office roles.
* Room to express your potential, develop and strengthen your competences.
* Continuous learning opportunities.
* Diversified, multi-cultural environment.
About Us
About the Electrolux Professional Group
The Electrolux Professional Group is one of the leading global providers of food service, beverage, and laundry for professional users. Our innovative products and worldwide service network make our customers’ work-life easier, more profitable – and truly sustainable every day. Our solutions and products are manufactured in 13 plants in eight countries and sold in over 110 countries. In 2023, the Electrolux Professional Group had global sales of SEK 12bn and approximately 4,300 employees. Electrolux Professional’s B-shares are listed at Nasdaq Stockholm. For more information, visit Electrolux Professional Group.
Job Info
* Job Identification 982
* Job Category Trade Marketing
* Posting Date 03/17/2025, 12:54 PM
* Apply Before 04/18/2025, 10:00 PM
* Job Schedule Full time
* Locations Viale Treviso, 15, Pordenone, 33170, IT
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