Responsibilities:
* Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliate collaboration;
* Implement marketing framework for the region;
* Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
* Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
* Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels;
* Experience in creating sponsorship & partnership projects from scratch (incl. execution and reporting); non-standard user activation will be an advantage;
* Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
* Help to shape and grow the Binance brand in the CIS Region;
* Report on the effectiveness of campaigns;
* Reach ambitious growth KPIs.
Requirements:
* Minimum 2 years of relevant marketing experience, preferably in tech/IT field or Digital Marketing agencies;
* Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
* Must have a strong interest in the crypto/blockchain/technology space;
* Experienced on Acquisition & Existing Users Retention, Paid Ads, Social Media & Community, Affiliates, Analytics, Creative Marketing;
* Must be able to work independently; Result and self-driven mindset;
* Must speak native-level Russian and have a strong grasp of English;
* Crypto enthusiasts who are aware of the latest trends on-chain.
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