Content Creation & Social Media Assistant
The Content Creation & Social Media Assistant will be mainly focused on creating contents for social media, reporting to our Digital & PR Advocate according to the local marketing strategy.
Main Responsibilities:
* Create contents and manage social media accounts daily, especially TikTok and Instagram (creative brainstorming, content creation, posting and scheduling, copywriting and community moderation). Contents to be created are: videos and static assets to be posted on the brand social media channels and created in-house with short form video-editing software (e.g. Capcut, Canva, TikTok, InShot..)
* Support the development and implementation of social media editorial plan on all social media platforms, combining Global and Local assets
* Support social media coverage during events with influencers, PR, instore with and without the retailer
* Help in implementing and monitoring paid social media campaigns on a weekly basis, both on META and on Tik Tok ADS Manager
* Manage Google My Business account (uploading new listings, moderation of reviews, monthly reporting of best performer Brow Bar)
* Help identifying digital partners for special collaborations and negotiate with the retailer social coverage on their accounts
* Regular analysis of social media performance (both organic and paid) and activations
* Monitor competitors and new trends to identify new opportunities
Requirements:
* Preferred degree in Communication, ideally with focus on social media
* Be a content creator (personal profile or for third parties). Proven successful result is considered a plus
* Digital savvy and passionate user of social media
* Passionate about Beauty and Make Up
* Excellent written and verbal communication skills
* Excellent creativity and teamwork skills
* Be proactive and innovative
* Be flexible and smart in tackling new opportunities for content creation as they arise
* Fluent in English, both written and spoken
Technology & Software Knowledge:
* Proficient in Instagram & Tik Tok platforms and video editing software.
* Excel and PowerPoint/Canva are a plus.
* META Business Manager and Tik Tok ADS Manager are a plus.