Digital Marketing & Video Services Coordinator
About the Role
The Orchard has an open position for Digital Marketing & Video Services Coordinator based in Milan, Italy.
The ideal candidate will support the Digital Marketing and Video Services team in planning and executing marketing campaigns to generate awareness of the company's distributed artists and increase traffic on streaming platforms.
Key Responsibilities
* Work with Orchard's distributed artists and labels to provide social media best practices and plan marketing strategies to increase artists' fanbase (subscribers/followers) and generate traffic to streaming platforms while presenting reports to clients.
* Execute and coordinate creative and advertising campaigns, coordinating with labels and label managers, and working with other internal departments such as design, advertising, digital, and retail marketing.
* Monitor trends on social media, stay updated about new digital developments and features, and create a communication flow with labels and label managers.
* Develop artists' and labels' channel strategy on YouTube: content programming, metadata optimization, audience management, and rights management.
Requirements
* Bachelor's degree required in Marketing, Digital Marketing, Advertising, Business Communications, or a related field.
* Digital Advertising Expertise: Proven experience (2+ years) in digital advertising across multiple platforms.
* Proficiency in Facebook Business Manager, Google Ads, and TikTok Ads Manager is required.
* Digital Marketing Experience: Strong knowledge of major social media platforms and their best practices.
* Ability to stay up to date with trends and develop creative strategies for our distributed artists and labels.
* Analytical & Detail-Oriented Mindset: Passion for data analysis and the ability to translate numbers into actionable insights.
* Good knowledge of Excel (including formulas, chart creation, and data presentation) is required.
* YouTube Ecosystem Knowledge: Understanding of channel strategy, optimizations, and rights management.
* Excellent knowledge of Canva for creating assets, visual content, and reports.
* Highly Advanced Organizational Skills: Ability to manage multiple projects efficiently and meet deadlines in a fast-paced environment.
* Excellent Communication Skills: Strong verbal and written communication skills in both Italian and English.
* Ability to communicate effectively across all business levels, both internally and externally.
* Passionate About Music: A true music enthusiast, connoisseur, and lover, with deep knowledge of the Italian music scene.
About The Orchard
The Orchard is a leading music distribution company operating in 45 markets worldwide – distributing music from independent artists, including Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini.