Global Marketing Department: Digital Platform Manager
Ilycaffè is a leading Italian company founded in 1933 with the mission to offer the best coffee globally. We seek a seasoned professional for this pivotal role.
Key Responsibilities:
* Manage and coordinate digital projects, focusing on website updates and evolution to ensure optimal functionality and efficiency.
* Oversee scouting, activation, and optimization of digital marketing platforms and services (e.g., CRM, automation tools, analytics platforms, personalization engines).
* Collaborate with internal teams (marketing, IT, e-commerce) and external partners (agencies, vendors) to deliver projects on time, maintaining quality standards.
* Implement and manage Content Management Systems (CMS) for publishing and updating editorial content across digital platforms.
* Analyze data from digital platforms to identify continuous improvements and optimize digital experiences through UX/UI design.
* Develop and implement Conversion Rate Optimization (CRO) strategies to enhance performance and conversion rates.
Requirements:
Experience and Technical Skills:
* At least 3 years of experience managing digital projects, preferably in digital agencies.
* Advanced knowledge of CMS platforms, particularly Salesforce CMS and LiveStory.
* Expertise in UX/UI design, with the ability to create and optimize web pages.
* Proven experience in developing CRO strategies to improve web page performance.
* Familiarity with digital platforms and marketing services, including marketing automation tools, web analytics tools, and CRM/e-commerce platforms.
* Proficiency in project management methodologies, such as Agile or Waterfall.
Soft Skills:
* Excellent organizational skills and ability to manage priorities effectively.
* Strong communication, presentation, and interpersonal skills to engage with stakeholders.
* Problem-solving abilities and attention to detail.
Preferred Qualifications:
* Advanced knowledge of CMS platforms like LiveStory and Salesforce.
* Certifications in Project Management or Agile methodologies.
* Certifications in UX/UI or CRO.
* Experience managing complex projects with significant budgets.
Ilycaffè commits to a diverse and inclusive workplace, generating positive effects for the environment, community, and people.