At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, let's talk. Your Role and Responsibilities External Relations professionals promote, protect, and enhance IBM’s reputation by proactively creating compelling messaging and differentiated positioning with key external stakeholders including media, IT analysts, investors, policymakers/influencers, and clients/prospects. They collaborate with other IBM organizations to articulate and effectively communicate IBM’s value proposition. They also develop communications plans, strategies, and messaging that help the company’s mission, and help arm the sales and business partner organizations with messages and success stories that promote and differentiate IBM’s reputational attributes including performance, innovation, citizenship, leadership, workplace, products/services, and governance. External Relations Professionals use insights and data on what their audiences think, feel and say about IBM to positively influence IBM’s reputation, consideration and relevancy. The EMEA PR Manager will be responsible for managing Apptio’s external relations programs in the UK, Italy, France, and Germany. They will be the point person for the PR agencies in each region ensuring alignment on media strategy, executive communications, product announcements, and event support. They will work with junior team members to ensure proper media tracking, reporting, and regional prep. Required Education Bachelor's Degree Required Technical and Professional Expertise 5 years’ experience in public relations and communications Outstanding written and verbal communication skills Hands-on experience with media relations required Capable of working independently as well as cross-functionally with Marketing, Product Marketing, and Legal High level of organization, computer skills, and the ability to learn and apply technologies in day-to-day work Track record of managing multiple projects simultaneously with competing deadlines Preferred Technical and Professional Experience Experience telling technology-related stories in a PR agency or in-house communications team Experience working with business, technology, and channel media Understanding of enterprise technology Past experience managing, or working alongside, a PR agency About Business Unit IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with trust, speed, and confidence across digital labor, IT automation, application modernization, security, and sustainability. Critical to this is the ability to make use of all data, because AI is only as good as the data that fuels it. In most organizations data is spread across multiple clouds, on premises, in private datacenters, and at the edge. IBM’s AI and data platform scales and accelerates the impact of AI with trusted data, and provides leading capabilities to train, tune and deploy AI across business. IBM’s hybrid cloud platform is one of the most comprehensive and consistent approaches to development, security, and operations across hybrid environments—a flexible foundation for leveraging data, wherever it resides, to extend AI deep into a business. Your Life IBM In a world where technology never stands still, we understand that dedication to our clients' success, innovation that matters, and trust and personal responsibility in all our relationships live in what we do as IBMers as we strive to be the catalyst that makes the world work better. Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment every day, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background. Our IBMers are growth-minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide ongoing feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team-focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions every day is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude, and always striving for an outcome-focused approach within everything that they do. Are you ready to be an IBMer? About IBM IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason, and science, we can improve business, society, and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world. Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing, and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world. Other Relevant Job Details For additional information about location requirements, please discuss with the recruiter following submission of your application. Job Title: PR Public Relations Manager _ Emea Job ID: 15014 City / Township / Village: London State / Province: London Country: United Kingdom Work arrangement: Hybrid Area of work: Enterprise Operations Employment type: Regular Position type: Professional Some travel may be required based on business demand. Company: (8660) IBM United Kingdom Limited Shift: General (daytime) Is this role a commissionable/sales incentive-based position? J-18808-Ljbffr