About Us
Founded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well-being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of the Mediterranean diet.
Your Mission
We are looking for a CRO & Web Analytics Specialist to join our Digital Product Team based in Milan. Reporting to the Head of Digital Products, you will support the optimization of the digital customer journey, ensuring a seamless and high-converting e Commerce experience.
Key Responsibilities
* Conversion Rate Optimization (CRO): Continuously analyze user behavior, identify friction points, and implement A/B tests to optimize the conversion funnel (e.g., checkout flow, product pages, landing pages).
* Web Analytics & Performance Reporting: Track and analyze website performance using Google Analytics 4, Looker Studio, and other BI tools, generating insights to improve user experience and conversion rates.
* Experimentation & A/B Testing: Design and execute experiments using AB Tasty, collaborating with UX/UI designers and developers to improve engagement and conversion metrics.
* Tag Management & Data Accuracy: Maintain and optimize tracking implementation via Google Tag Manager to ensure data accuracy and reliability.
The Ideal Candidate
We are seeking a highly analytical and data-driven professional with 3-4 years of experience in web analytics, CRO, or digital performance marketing, ideally within e Commerce or retail. You should have hands-on experience with Google Analytics 4, Looker Studio, Google Tag Manager, and A/B testing platforms (e.g., AB Tasty, Google Optimize, VWO, or Optimizely). Additionally, familiarity with heatmapping and session recording tools is a plus.
What We Offer
* Celebrate Success: Annual results-based bonus, with the option to convert it into welfare benefits.
* Lifelong Learning: Access unlimited world-class content on a customized learning platform empowering you to continually grow and embody Venchi's value of curiosity and excellence.
* Flexibility and Balance: Benefit from flexible working hours and hybrid work options.
* Global Vision, Local Flavour: Join a passionate, creative team where innovation thrives.
* Exclusive Sweet Benefits: Enjoy a 30% discount in-store and 40% off our e-commerce platform.