Overview
Position: Marketing Manager Italy
Location: Italy (full-remote)
Contract Type: Full-time – 1 year contract
Role Overview:
Foot Locker is looking for a Marketing Manager Italy to lead local marketing strategies and strengthen brand presence in the Italian market. The ideal candidate will be responsible for developing and executing localized marketing plans, collaborating with internal and external teams to drive customer engagement and sales growth.
Responsibilities
Key Responsibilities:
* Develop and implement local marketing strategies aligned with global brand guidelines.
* Plan and manage omnichannel marketing campaigns (digital, social, retail, events, PR).
* Analyze the Italian market, identifying trends and growth opportunities.
* Manage strategic partnerships with influencers, brand ambassadors, and local communities.
* Coordinate and manage the local social media manager to develop social media strategy on Instagram and Tik Tok channels.
* Monitor campaign performance through key KPIs and optimize strategies based on data insights.
* Collaborate with the EMEA marketing team to ensure regional brand consistency.
* Manage the assigned marketing budget and ensure effective resource allocation.
Qualifications
Requirements:
* Bachelor’s degree in Marketing, Communication, Business, or a related field.
* 5+ years of experience in marketing roles, preferably in retail, fashion, or lifestyle industries.
* Strong knowledge of digital marketing, social media, and influencer marketing.
* Experience in managing omnichannel campaigns, with a focus on social media management.
* Analytical mindset with a data-driven approach to measure marketing effectiveness.
* Excellent communication and negotiation skills.
* Experience in team management and cross-functional collaboration.
* Fluent in Italian and English.
Benefits
What We Offer:
* Opportunity to work for a leading brand in sneakers and streetwear.
* International and dynamic work environment.
* Professional growth and career development.
* Competitive company benefits.
If you are passionate about sneaker culture, marketing, and innovation, apply now!
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