Job Title: Marketing Assistant
Reports To: Chief Commercial Officer
Location: La Spezia
Job Overview
We are seeking a dynamic and motivated Marketing Assistant to support the implementation of our company's marketing activities across multiple channels, including events/fairs, digital marketing, communication in specialised magazines, and commercial communication initiatives. This role is pivotal in enhancing the company’s visibility and engagement through strategic marketing efforts and content creation.
Key Responsibilities
Media Plan Implementation:
* Manage and execute the company’s media plan across social media platforms and specialised magazines.
* Ensure effective and consistent brand communication across all channels.
Events and Fairs:
* Organise and oversee all aspects of events and trade fairs.
* Actively participate in trade shows, ensuring excellent representation of the company.
Content Creation:
* Prepare brochures and contribute to the creation of commercial publications and advertisements.
* Collaborate in creating high-quality photo and video content for product marketing, including sea trials, demonstrations, and training sessions.
Digital Marketing:
* Update and manage the company website, including the events, products, and news sections.
* Analyse website traffic using tools like Google Analytics and extract valuable insights for commercial and R&D teams.
* Develop synergies between the website and social media channels to enhance audience engagement (e.g., retargeting campaigns).
Data Analysis:
* Monitor and evaluate visitor behavior on the website and social platforms to generate actionable insights.
Skills & Requirements
* Educational Background:
* A degree in Business Economics or Communication is required.
* A Master’s degree in Business Economics with a specialisation in Marketing is highly desirable.
* Technical Skills:
* Proficiency with Google Analytics, Google Ads, WordPress, and major social media platforms.
* Soft Skills:
* Strong problem-solving abilities and adaptability.
* Excellent stress management and organizational skills.
* Team-oriented mindset with autonomy and a proactive approach.
* Language Proficiency:
* Fluent in English (written and spoken).
Why Join Us?
* This is a fantastic opportunity to be part of a forward-thinking, innovative team in a growing industry. You'll have the chance to shape and execute impactful marketing strategies while contributing to the company’s growth and success.
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