POSITION SUMMARY The F B Marketing Executive will be an essential support to our Marketing Manager in all her daily activities with a particular focus and attention on Food Beverage for The Westin Excelsior and The St Regis Florence With a collaborative proactive and innovative spirit she he must develop successful F B MKT activities coordinating with F B teams via engaging working relationships both for internal and external stakeholders He She will be the ambassador of the two Hotels curating every detail collateral experience lived by our guests improving brand awareness and driving F B Revenue CANDIDATE PROFILE Education and Experience High school diploma or GED Degree or certification in Business Marketing and Graphic Design Degree in Hospitality with focus on F B Marketing Minimum of 2 years work experience in F B Marketing Requirements Possesses managerial strategic and planning mindset with decision making capability Acts as a dedicated Brand ambassador embodying brand values is presentable and confident Strong knowledge of key marketing principles and channels Communication storytelling and content writing skills Ability to multitask work under pressure and solve problems efficiently Shows innovation proactivity and resourcefulness Up to date with food and beverages trends and best practices with particular focus on the luxury market Teamwork ability to interact engage with internal and external stakeholders with kind and collaborative approach Strong organizational skills with an understanding of consumer digital trends Working knowledge of InDesign Canva Photoshop Meta platforms SEO and Google Ads Fluent in written and spoken English and Italian Responsibilities Conducting Marketing Activities that Achieve Department Goals with a strong focus on F B The F B Marketing Executive is responsible to create and promote on brand F B messaging to customers through various channels with the goal of enhancing the image of the restaurants and bars of the hotel driving consumer awareness and revenue increasing market share and building brand awareness Ensure the proper execution of hotel led F B activities and events managing the organization curating every aspect from concept operations with internal stakeholders and external suppliers promotion and communication with media and influencers following brand guidelines and Hotel goals under the guidance of the Marketing Manager Collaborate with the Marketing Manager to create plan and execute promotional programs to support Marketing goals and Hotel revenues Lead and perform research studies to highlight consumer demographics and trends and stay up to date with local and international best practices in the area of F B Marketing providing the Marketing Manager with useful insights and ideas Seek and brainstorm on opportunities with the F B Team Plan manage and execute F B marketing campaigns digital actions and maintain the image of direct website social media and indirect third party digital and all offline channels with regular checks and content creation making sure content is updated and reflecting Marketing F B goals as well as compliance with vanue brand standards and style guides Prepare monthly recaps of F B marketing activities and prepare project marketing plans and reports coordinating with the Marketing Manager and F B Team Develop and maintain positive and productive successful working relationships with other associates especially with F B Team keeping high engagement Manage Content Creation organizing photo and video shoots under the guidance of the Marketing Manager creating and ensuring a correct distribution of the contents for property collaterals menu brochure online and social media channels and advertising Ensure consistency in individual property s voice on all guest touchpoints and marketing communications not only following corporate graphic standards but also on behalf of the individual properties Develop a F B dedicated calendar for social media to integrate with the hotels principle social media calendar Marriott International is an equal opportunity employer We believe in hiring a diverse workforce and sustaining an inclusive people first culture We are committed to non discrimination on any protected basis such as disability and veteran status or any other basis covered under applicable law At Westin we are committed to empowering guests to regain control and enhance their well being when they need it most while traveling ensuring they can be the best version of themselves To achieve the brand mission of becoming the preeminent wellness brand in hospitality we need passionate and engaged associates to bring the brand s unique programming to life We want our associates to embrace their own well being practices both on and off property You are the ideal Westin candidate if you are passionate you are active and take pride in how you maintain your well being you are optimistic you are adventurous Be where you can do your best work begin your purpose belong to an amazing global team and become the best version of you by helplavoro.it