YOUR MISSION
Ownership: You are responsible for our marketing efforts in Italy
Execution of our innovative regional marketing strategies by planning, researching and driving the strategies and through this Aufinity forward
Cooperation: You work closely with the Country Manager, Sales Team, Central Marketing Team and external Agencies to scale the Italian market
Managing: You create and manage high-impact marketing campaigns tailored to the automotive and dealership industry, focusing on customer acquisition and retention by managing budgets, timelines and external agencies with the focus on smooth deliveries of all marketing activities
Communications Strategy: You play an active role in the further development and implementation of our Local PR & Social Media strategy
Partnerships: You identify opportunities for co-marketing initiatives with strategic partners to increase brand visibility
Events: You plan and execute impactful events and trade fairs to build relationships, strengthen brand awareness and generate leads
Marketing Materials: You craft compelling newsletters, case studies, blog posts and whitepapers, designed to engage our target audience
KPIs: You monitor campaign performance and report key metrics, using data to optimize strategies and drive results
YOUR PROFILE
You hold a degree in Marketing, Communications, Business Administration or a related field or have equivalent practical experience
You bring at least 5 years of professional experience in marketing, ideally in B2B SaaS or the automotive industry (preferred)
You have experience with Account-Based Marketing (ABM) strategies; a proven track record in ABM is a strong plus
You have an entrepreneurial mindset, are hands-on, and thrive in a fast-paced, results-oriented environment
You are fluent in Italian and English; additional languages such as German or Spanish are a plus
You are highly analytical and have a proven track record of using data to inform decision-making
You excel at collaboration, working effectively across teams and with external agencies
WHY US?
the opportunity to be part of one of the most exciting FinTech Scale-Up stories in Europe
take advantage of our extensive training and development opportunities to constantly improve your skills and develop yourself further.
an open and transparent corporate culture where your ideas and suggestions are always heard
possibility of working from home, Madrid and Cologne
look forward to monthly team events where the focus is on team spirit and fun.
of course, we also have a “kicker”(soccer table), free drinks and regular company events
About us
We, Aufinity, are a Cologne-based FinTech Scaleup and pioneer for digital payment solutions in the automotive sector. In 2018, we created bezahl.de, the first all-in-one platform for digital payment management in the automotive trade. With our product, we optimize internal payment processes and help our customers save valuable time and costs in the back office. At the same time, we enable car dealership groups to offer a fully digital payment process with various payment methods - including specialized payment methods for large sums - for the first time.