Brand Manager TENA Temporary page is loaded Brand Manager TENA Temporary Apply remote type On Site locations Milan area, Italy time type Full time posted on Posted 2 Days Ago job requisition id Essity250769 Brand Manager TENA (Temporary) For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave. She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand. Please note this position is referred to a temporary contract of 12 months. What You Will Do Develop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position. Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances. Craft and implement comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective. Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan. Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies. Work as One Team with M&S organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans. Assure rapid decision making, always in respect of compliance, to be reactive to market environment. Who You Are University degree in Business Management, Marketing or similar. You have previous experience in a marketing role; a background from the FMCG sector is a plus. Experience in leading multiple projects at the same time. Experience in digital activities is required (e-mail marketing, content marketing & customer journey, landing page, CRM activities, etc.). Fluent in Italian and English. Application End Date: 02 Mar 2025 Job Requisition ID: Essity250769 About Us Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-oriented environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity J-18808-Ljbffr