Proclinical is seeking a dedicated and experienced Senior Brand Manager. The successful candidate will be required to participate in the definition of the strategy of key brands and ensure their execution. This role will be responsible for designing innovative strategies, deploying the brand narrative and supporting cross-functional teams to cement the brands as market leaders in their category. This position reports directly to the Head of Marketing Italy.
The Role and Responsibilities:
Develop comprehensive brand strategies and tactical plans
Lead cross-functional teams to execute marketing initiatives and product launches
Analyse market trends, competitive landscape, and patients needs to identify growth opportunities
Create compelling messaging and content for key stakeholders
Manage relationships with key stakeholders and Scientific Societies
Optimize resource allocation in collaboration with the whole Marketing and OCE team
Track brand performance and adjust strategies as needed to meet business objectives
Ensure all marketing activities comply with regulatory requirements
Ensure trainings to the field force
Develop forecasts and LRPs
Skills and Experience:
A degree in a relevant scientific discipline such as Science, Chemistry, Biology or Pharmacy. MBA is a valued plus.
Proven working history in a marketing role within the pharmaceutical industry
Previous sales experience is an asset
Proven track record of developing successful brand strategies and driving product growth
Excellent project management, analytical and communicational skills
Experience leading cross-functional teams and managing external agencies
Ability to thrive in a fast-paced environment and adapt to evolving market conditions
Fluency in the local language and English.
If you are having difficulty in applying or if you have any questions, please contact Nicolas Daniel at n.daniel@proclinical.com
Apply Now:
If you are interested in learning more or applying to this exciting opportunity, please complete the form below and attach a copy of your CV. Alternatively, for further details or to talk directly to a life sciences recruitment specialist, please request a call back at the top of this page.
Proclinical is a leading life sciences recruiter focused on finding exceptional people and matching them with the finest positions across the globe. Proclinical is acting as an Employment Agency in relation to this vacancy.