Objective and Scope of the Role
GroupM is looking for a skilled Digital Analytics Consultant to lead projects for our high-profile clients. We offer a dynamic work environment where collaboration and innovative digital marketing solutions are at the forefront.
Requirements
* Proficiency in developing and conveying tagging strategies in simple terms.
* Ability to independently draft detailed requirements/implementation documents.
* Clear communication of technical tagging strategies to developers.
* Daily use of Google Analytics 4, Google Tag Manager, and familiarity with technical implementation as well as data analysis.
* Experience with dataLayers in web/app environments.
* Experience with data analysis techniques in Excel.
* Fluent English language skills, both spoken and written.
* Fluent Italian language skills, both spoken and written.
About you
* A clear inclination for continuous learning.
* Great attention to detail.
* Creative problem-solving and thinking outside the box.
* Effective time management with the ability to balance competing priorities.
* Strong presentation abilities and a commitment to providing excellent customer service.
* Strong organizational abilities.
Considered as a plus
* Experience with niche digital analytics tools (Piwik Pro, Piano Analytics...)
* Hands-on experience with JavaScript, HTML, CSS.
* Experience with Adobe Analytics or Adobe Launch.
* Experience with Conversion Rate Optimization projects and tools.
* Experience with data visualization tools (Looker Studio, Tableau, Power BI…)
* Experience with data analysis in Python or R.
* Experience with Google BigQuery and/or SQL language.
* Experience with a Consent Management Platform and/or with common technical privacy issues.
We encourage applications from individuals with diverse backgrounds and experiences. While the above skills are valued, we are open to candidates who bring a unique blend of talents and perspectives to our team.
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