STIGA is a leading European manufacturer and distributor of lawnmowers and power garden equipment, with over 90 years of experience in the marketWe are consistently curious, conscious of trends, inspiring, and visionary – just like our customers.We are seeking a highly motivatedGroup E-Shop Senior Managerto join our Grou e-Commerce team based in Castelfranco Veneto (TV).TheB2C Online-Shop Managerwill be responsible for the management and development of all our B2C Online Shops in Europe (11 Countries).She/He will also play a role in the commercial strategy and development of our B2C business.
Job functions include Shop Management, promotional planning, customer sales data analysis,
development and execution of online sales activations, coordination with performance marketing
and CRM, optimization of marketing/Sales Funnel and onsite customer journey/UX, sales
forecasting, and demand planning. Align order flow with back office.Key Responsibilities
You are responsible to manage all commercial aspects of our online stores and assume a
high level of personal responsibility for sales targets, planning of country-specific product
portfolios and ensuring the availability of goods to achieve the high growth targets.
You will coordinate the activities on performance marketing and optimizing the relevant
KPIs
You develop digital marketing and sales activities for customer acquisition and activation
together with the team and external partners
You analyze the customer journey in the store and derive appropriate strategies and
measures to create personalized shopping experiences for our customers. For a positive
user experience for our customers, you proactively and continuously improve the design
and usability (UX and UI)
You identify potentials and trends for the optimization and further development of online
channels, which you purposefully drive forward. You analyze and optimize the on-site
Search as well as the product placement
you monitor with a critical eye and define our business KPIs with a focus on traffic and
conversion goals and contribute new ideas.
You’ll play a pivotal role in all the SOP processes for the Eshop stock availability
You will interface between IT, Marketing, and Sales, coordinate with our external partners,
service providers and agencies, and work closely with internal departments. You
proactively initiate new store functionalities with the relevant departmentsSkills qualifications
A successfully completed commercial or technical degree or a completed specialist training
course with e-commerce relevance.
• 3-5 years of professional experience inonline store management or e-commerceideally in the
consumer goods industry
• Experience in the implementation of SEO and SEA concepts
• Experience in project management of IT projects
• Practice with CMS and e-commerce store systems; prior knowledge of Magento 2.0 is
desirable
• Experience as a platform owner in an agile context
• Analytical, KPI-driven, self-reliant way of working paired with a high-service mindset
• Understanding of technical interfaces and process flows in dealing with online store systems
• You show initiative and are a real team player
• Proficiency in English (written and spoken) is essential, other language is a plusMindset and Interpersonal Skills
Get into the right level of detail
Using the right facts to fully understand an issue, identify an opportunity, or make a decision.
Be decisive
Engaging the right people using relevant information to make informed choices, trade--
offs decisions. Applying judgment based on data and intuition.
Think like an owner
Understanding and focusing on what creates whole of business value.
Ruthless prioritization, acting like it's your money, and remember time is money.
Take action fast
Being specific: what are we doing, who's doing it, when will it be done by.
Closing the loop, holding self and others accountable for actions and outcomes.
Driving delivery and course correction through weekly cadence.
Courageously challenge
Asking the tough questions, actively listening, and constructively saying what needs to be
said.
Identifying, challenging, and acting on anything that limits execution and potential.
Encouraging self and others to take on the tough challenges.
Recognize High Performance
Looking for and reinforcing effective behaviors, and recognizing achievement often.
Building a culture of recognition linked to performance.