About the Role
We're seeking a Freelance, part-time Product Marketing Manager to drive growth for Xolo Italy.
Key Responsibilities:
* Develop positioning and messaging to clearly communicate Xolo Italy's services to freelancers and self-employed professionals.
* Own go-to-market (GTM) strategies by planning and executing product launches to drive adoption and engagement.
* Research and analyze the Italian freelance market to refine our offerings and communication.
* Create compelling content, including product pages, email campaigns, blog posts, and case studies, to engage and convert users.
* Explore partnerships and co-marketing opportunities to expand Xolo's reach and enhance brand awareness.
Requirements:
* 3+ years of product marketing experience, ideally in fintech, SaaS, or a freelancer-focused product.
* Deep understanding of the Italian freelance/self-employment ecosystem.
* Fluent Italian & strong English skills.
* Experience working with CRM tools.
* Ability to measure the impact of campaigns and make informed decisions based on data.
About Xolo
We encourage bold thinking and embrace the unconventional. As a member of our team, you'll have the freedom to take risks, explore new ideas, and challenge the status quo. We trust you to decide when and where you work, offering flexibility and autonomy in your role.