Job Details Job Location: Columbia, SC - Columbia, SC Salary Range: $50,000.00 - $55,000.00 Base+Commission/yearAllegiance Industries, a premier facility services provider located in Columbia, SC is growing and looking to expand our inside sales division. We are seeking a proactive and detail-oriented Lead Generation Specialist to join our team. As a Sales Support Specialist, you will be responsible for identifying and generating new business opportunities. This position requires strong research skills and in-depth knowledge of the facility services industry.ResponsibilitiesGenerate and analyze lead engagement, template performance, and outreach metrics to evaluate and enhance the effectiveness of strategies.Track outreach and lead conversion data, offering insights to optimize the lead generation and engagement process.Partner with the Business Development Director to refine outreach templates and adjust follow-up tactics based on data-driven performance.Monitor campaign progress and make adjustments to ensure consistent engagement with prospects, aiming to maximize lead conversion rates.Keep the CRM system up-to-date with key metrics, enabling the team to access transparent insights for informed action.Leverage Zoho's analytics tools to generate sales forecasts and provide data-driven insights for assessing potential deals and pipeline growth.Deliver regular performance reports, covering lead engagement, conversion rates, sales progress, and overall pipeline health using Zoho’s reporting tools.Generate 1,000+ sales leads monthly to support drip marketing email campaigns.Qualifications2-3 years of experience in sales operations, business development, or a related role, preferably in a B2B environment.Hands-on experience with Zoho CRM or similar customer relationship management systems, including managing campaigns and generating reports.Strong skills in data analysis, with the ability to interpret metrics and make data-driven recommendations to improve outreach and lead generation strategies.Demonstrated experience in generating and qualifying leads, including knowledge of drip marketing and email campaign strategies.Ability to manage multiple projects simultaneously, with strong organizational and time-management skills.Excellent written and verbal communication skills, with the ability to work collaboratively with a team to refine strategies and optimize performance.Strong problem-solving skills and adaptability to adjust strategies based on changing data and performance metrics.Familiarity with analytics and reporting tools (e.g., Zoho Analytics, Google Analytics) for tracking performance and generating insights.A degree in business, marketing, data analytics, or a related field is preferred.
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