Assistant Director, Training and Customer Engagement
VILLANOVA UNIVERSITY
The Assistant Director for Training and Customer Engagement serves as UNIT’s primary liaison with University Communication and Marketing, and represents IT in committees, meetings, and initiatives with peer communication-focused roles at Villanova. This position is responsible for developing and leading strategies for communications, marketing and outreach, branding, change management, and training; anticipate, understand, and respond to the needs and issues of internal and external clients and stakeholders. Identify marketplace opportunities; perform market analysis and benchmarking. The individual in this position develops, implements, and manages communication and marketing materials, as well as tactics to effectively promote UNIT’s overall strategic priorities and advancement efforts. The Assistant Director for Training and Customer Engagement is also responsible for creating and facilitating technology-focused training sessions with the campus community to help foster greater understanding and fluency with the various technologies utilized at Villanova. This position will also partner with the UNIT Senior Leadership Team to help manage relationships with key partners by engaging on and assisting with campus-wide initiatives such as Day of Service, Student Orientation, Faculty/Staff Onboarding, and more.
Key Responsibilities:
1. Writing and editing content for print, electronic, and web-based communications, technical instructions, including press releases, email campaigns, newsletters, social media posts, web content and design, templates, executive correspondence, and presentations.
2. Ensure that all materials correctly convey the organizational message and image, while also adhering to the Villanova brand and style guidelines.
Duties and Responsibilities:
1. Proactive Communications and Outreach: Engaging with customers and campus partners via phone, email, in-person visits, and ticketing system to assess and provide proactive solutions.
2. Creating, tracking, and executing comprehensive communication plans, in partnership with University Communications and Marketing.
3. Lead efforts within UNIT to facilitate organizational change management surrounding campus technologies and processes.
4. Creating engaging dashboards and reports for on-demand access to information on projects, support requests, and technology incidents/outages on campus.
5. Creation and continual upkeep of templates for presentations and communications to the campus community for brand consistency.
6. Utilization of email communication tools and web traffic analytics to continually assess and improve how we engage with the campus community.
7. Customer-Focused Marketing and Training: Development of electronic content and printed materials to help the campus community understand who UNIT is and ways we can partner with them.
8. Development of engaging training content that fosters greater understanding, adoption, and effective use of campus technologies.
9. Fostering and nurturing relationships with vendors and campus community, to find opportunities to engage in more strategic partnerships.
10. Identify opportunities for partnering with University Communications and Marketing and/or Advancement to highlight the work of our faculty, staff, students, and alumni.
11. Maintain and facilitate focus groups within the Villanova community to continually assess their needs, gather feedback on ideas, and pilot new initiatives before launching to the broader campus.
Minimum Qualifications:
1. Formal Education: Bachelor’s Degree in Communications, Marketing, Education, IT, or a related field.
2. Work Experience: 5 years of experience in professional writing, strategic marketing, media relations, communications, or branding development. 3 years of experience creating and delivering engaging presentations to diverse audiences.
Work Skills:
1. Possess a growth mindset with an eagerness to learn.
2. Curious by nature, with a willingness to ask difficult questions.
3. Ability to apply empathy-based communications and actions to support customers.
4. Talent for building effective relationships and working in a team.
5. Ability to generate diagrams and document the work of yourself and others.
6. Creative, with the ability to present original ideas.
7. A self-starter with the ability to function with a high level of independence.
8. Strong interpersonal skills with demonstrated ability to develop and maintain positive and collaborative relationships with internal and external audiences.
9. Ability to translate complex details/ideas into relevant and understandable communications for varied and diverse audiences.
10. Ability to work efficiently under deadlines on several projects simultaneously with excellent attention to detail.
Specific Job Knowledge:
1. Strong knowledge of web and social media best practices including tools and technology.
2. Strong familiarity with Office 365 and related collaborations tools.
3. Demonstrated understanding of integrated marketing and communications strategy development and implementation serving a diverse population.
4. Expert-level verbal and written communication skills with the ability to write and deliver persuasive messaging and content.
Preferred Qualifications:
1. Formal Education: Certifications like Certified Professional in Training Management (CPTM), Prosci Change Management Certification, or IT-related certifications (e.g., Microsoft Office Specialist, ITIL).
2. Work Experience: Experience working in a higher education setting is desirable. Experience working in an IT organization or technology-focused company is desirable. Experience in developing and facilitating training sessions.
3. Work Skills: Strong analytical skills in identifying trends and making business/technical decisions.
Physical Requirements and/or Unusual Work Hours:
Tools, machinery and equipment used: N/A
Environmental conditions: N/A
Physical requirements: N/A
Special Message to Applicants:
Posting Date: 01/17/2025
Closing Date (11:59pm ET): Salary Posting Information: Commensurate with experience
Salary Band: 16
Job Classification: exempt
References Needed Minimum Number of References Needed: 3 Maximum Number of References Needed: 3
Documents needed to complete your application:
1. Required Documents: Resume / Curriculum Vitae, Cover Letter / Letter of Interest
2. Optional Documents: Other Document
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