* Keeping and creating sustainable valued relationships with our key governmental and industrial customers while achieving annual business targets.
* Focusing on developing new opportunities in Military Communications, Critical Infrastructure, and Government business.
* Consulting with customers to understand and address their technical and business requirements with R&S solutions and services that meet their needs.
* Closing agreements with distributors, partners, and third parties (system integrators) necessary for the success of the business.
* Planning and executing account development initiatives to generate demand in key accounts.
* Following up on public and private tenders.
* Aligning annual business and sales strategies and targets with corporate business strategy and objectives.
* Building a clear picture of potential business at the accounts to drive solutions and product development on priorities within R&S.
* Leading the local sales team towards target achievement.
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