Job Description
About Guerlain:
Guerlain has been dedicated to creating absolute Beauty and transmitting a more beautiful world since 1828. We aim to reveal wonders through exceptional products and the development of audacious talents.
Mission:
The Retail Business Developer reports directly to the Retail Manager and is responsible for all Retail/Direct to Retail activities and events, as well as Haute Parfumerie/Premium Skincare business development and SPA local coordination and supervision.
Main Responsibilities:
* Rinascente: Grow Retail performance and market share by proposing budget targets based on detailed action plans and ensuring perfect execution.
* Manage BC teams by setting objectives, targets, and guidelines, as well as performance follow-up on all KPIs, including CRM and clienteling.
* Propose Haute Parfumerie/Premium Skincare business development opportunities outside existing wholesale distribution (Pop Up Stores, exclusive collaborations, DTC/VIP events, B2B gifting).
* Plan and execute events and animations, dealing with VIP clients and external partners.
* Guerlain SPA local coordination: work closely with the Guerlain HQ SPA team and our SPA operators in Italy (opening mid-2025). Ensure retail execution, commercial follow-up, and actively develop synergies, collaborations, and events to maximize brand awareness and premium business potential.
* Optimize sales performance and profitability and maintain healthy stock levels of Guerlain counters in Department Stores and SPA.
* Participate in the definition of assortments and forecast for each network and event.
* Leverage best practices to drive sales and KPI performance.
* Work closely with the Guerlain Retail Analyst to provide detailed Weekly/Monthly retail performance reports, including market trends and competitors' best practices.
* Identify risks & opportunities and propose corrective action plans.
* Embody Guerlain values and heritage and monitor service codes & attitudes within the retail network, serving as a brand ambassador for Guerlain VIC and high-potential prospects.
Profile:
Required qualifications include:
* University degree preferably in Business or Economics
* Proven experience in Sales and/or Retail with strong commercial and retail skills
* Highly customer-oriented
* Excellent verbal and written communication skills
* Experience in retail analytics and KPIs, mastering different reporting and analysis tools
* Leadership/People enabler, People coordination
* Beauty market knowledge considered as a plus
* Fluent in English, French considered as a plus