Leica Biosystems, a global leader in cancer diagnostics, is seeking a highly motivated Regional Marketing Manager to drive regional growth through a well-defined marketing strategy.
The ideal candidate will develop and execute tactical field marketing plans based on deep market analysis, customer insights, and current market trends. This role requires collaboration with the Commercial Director and Sales teams to ensure alignment with business targets and regional marketing plans, delivering both strategic direction and hands-on implementation.
About the Role
* Develop and execute Field Marketing plans to drive growth across the assigned regions, aligned with regional and global business objectives.
* Conduct in-depth market research to analyse regional market trends, customer segmentation, and competitive positioning to provide directional guidance and help us built a bottom-up strategy that drives our growth objectives.
This role is part of the EMEA Selling Unit, Reporting to the Director of Marketing for EMEA, and will be remotely based in either Italy or Spain.