At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world. Campaign Manager (12-18 months) The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand. In this role you will be part of the BMC Europe West team and report to the Digital Marketing Transformation leader. The opportunity The role of digital marketing is becoming increasingly important as EY BMC transforms to position itself as a strategic driver of business growth. Digital marketing provides a means by which BMC can play an active role in revenue-generating marketing by converting awareness to engagement and ultimately sales opportunities. This requires a more consistent digital marketing model that identifies and establishes digital marketing best practice for the region, leverages the BMC MarTech stack and optimizes its usage in generating leads and nurturing them to create measurable and tangible commercial value that can be captured in EY sales systems. As part of the EY global strategy, we have set an ambition to capture the next $50bn. Together with the Europe West Markets leadership, we will invest behind a campaign targeting our Core clients to increase cross-service line penetration among Core clients by developing a region-wide go to market approach that tailors EY content to the Core segment to build awareness of the breadth of EY services and solutions while generating leads through EY digital channels. This role is a 12 to 18 months fixed term contract. Your Key Responsibilities Building and executing high impact digital marketing campaigns that create measurable and meaningful business opportunities. Designing a campaign that will resonate with clients, maximizing relevance to drive engagement. Providing metrics and marketing analytics against all marketing campaigns and programs. Enabling the sharing of results and learnings and identifying test and learn opportunities across the region. Driving collaboration across the network and building strong relationships, to create a network of connected campaign teams and colleagues representing all the countries of Europe West. Tracking and managing budgets and ensuring compliance with all EY planning, quality and risk management processes. Ensuring alignment with our colleagues in the global organization regarding creative execution. Skills And Attributes For Success To qualify for the role you must have: Deep experience in delivering end to end client-centric digital marketing campaigns. Experience in developing a content-led campaign strategy through a combination of content curation and creation. Ability to develop campaigns based on deep understanding of the target audience and translate that into relevant messaging and creative. Align with and strengthen EY brand by defining, supporting and enabling a consistent brand experience for clients. Knowledge and application of the principles and strategies of direct/digital marketing. Understand EY’s business; effectively navigate the organization to access, inform and engage the right people at the right time. Be a point of integration; connecting all facets of the business when initiating, developing and deploying marketing campaigns and initiatives. Ability to develop messaging that resonates with key audiences and articulate case for change. Gather stakeholder feedback to generate meaningful, actionable information. Significant campaign development experience. Excellent written and verbal communication abilities. Deep understanding of customer experience and customer journey optimisation. Solid business-to-business marketing and communications experience. Experience managing cross border programs and ability to navigate complex organizations. Self-starter with demonstrable entrepreneurial skills. Ability to work independently or virtually, as well as in a team environment. Strong interpersonal and teaming skills. Ideally, you’ll also have: Experience working as part of diverse and virtual high-performance teams. Ability to influence and build collaborative relationships with business stakeholders. Professional services and/or technology solutions experience. What We Look For The successful candidate will be confident at navigating a complex, matrixed organization and must have the ability to manage across a diverse group of senior stakeholders. This will require you to be skilled in building strong relationships across firm-wide teams, including our BMC teams in country, as well as with leaders within the business. What We Offer You At EY, we’ll develop you with future-focused skills and equip you with world-class experiences. We’ll empower you in a flexible environment, and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more. Are you ready to shape your future with confidence? Apply today. To help create an equitable and inclusive experience during the recruitment process, please inform us as soon as possible about any disability-related adjustments or accommodations you may need. EY | Building a better working world EY is building a better working world by creating new value for clients, people, society and the planet, while building trust in capital markets. J-18808-Ljbffr