Equixly is an Italian VC-backed startup founded to revolutionize API security by leveraging artificial intelligence and machine learning algorithms. Its platform automates the API Security Testing process, enabling the identification of deep vulnerabilities in a scalable and timely manner.
We are growing fast and are seeking a Marketing Manager to help us become best in class at all things marketing. This is a high-impact, high-potential opportunity for you to demonstrate you can grow and become a marketing leader at Equixly.
In this role, you will be responsible for developing, implementing, and managing our marketing efforts. The ideal candidate will have a proven track record of leading acquisition strategy, driving traffic, increasing conversions, and managing budget efficiently.
What you will do
* Plan, execute, and optimize marketing campaigns across various channels, with a particular focus on social media (LinkedIn, Reddit, X)
* Manage the creation and distribution of high-quality content, including case studies, blog posts, reports
* Plan and execute webinars and in-person events to engage key decision-makers within target accounts, incl. preparing the accompanying materials
* Develop the email marketing channel via the creation of newsletters
* Manage the content that runs on our website
* Manage budgets to maximize ROAS for all marketing activities
* Monitor, report and bring insights on how to improve KPI’s
* Work closely with sales teams to align marketing efforts with sales objectives and support lead generation and nurturing and implement feedback loops with sales teams to continuously improve marketing strategies and lead quality
What you bring
* You can create high quality materials and write content that resonates
* You have experience in social ads campaigns (LinkedIn, Reddit, X)
* You have an analytical mindset and are focused on outcomes instead of outputs
* You are not afraid to get your hands dirty and venture outside your comfort zone
* Previous experience in cyber or cloud or SaaS B2B businesses is a big plus
* You speak English fluently. Italian is a big plus
What we offer
* A stimulating and dynamic work environment in an innovative VC-backed startup within the cybersecurity sector
* Opportunities for professional and personal growth – if you excel your career trajectory can skyrocket here
* Opportunity to have high exposure to the management team
* Competitive compensation and company benefits