Key Responsibilities:
Channel Strategy Development:
Collaborate with regional sales team to define channel marketing strategies aligned with business objectives and sales targets for Southern Europe and in alignment with EU strategy.
Partner Enablement:
Create and implement programs that educate and empower channel partners to effectively sell our solutions, including product training, sales collateral, and digital content.
Campaign Execution:
Plan and execute regional marketing campaigns, including online marketing, webinars, events, and other initiatives aimed at increasing partner engagement, driving demand and building brand awareness.
Content Creation & Localization:
Tailor HQ developed content for region-specific campaigns & activities.
Market Intelligence:
Analyze market trends, competitor activities, and customer feedback to provide actionable insights and recommendations for future channel marketing initiatives.
Performance Tracking & Reporting:
Track and measure the effectiveness of marketing programs, providing detailed reports on ROI, lead generation, and partner sales performance. Track marketing spend, manage claim process.
Event Planning & Execution:
Plan, organize and participate in partner-facing events, conferences, and trade shows, both virtual and in-person, to generate leads and build brand awareness.
Cross-functional Collaboration:
Work closely with sales, brand marketing, product marketing to align marketing efforts with the business strategy and ensure successful execution across multiple channels.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).
5+ years of experience in channel marketing, preferably in the IT or technology sector.
Strong understanding of Southern European markets, channel structure and business practices.
Proven track record of creating and executing successful channel marketing campaigns.
Excellent written and verbal communication skills in English, with additional Southern European languages (Spanish, Italian, or Portuguese) a plus.
Strong project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
Ability to work independently and as part of a cross-functional team. Willingness to travel regularly within the region.