The Head of Content in Loro Piana is in charge of the Content Management Team, is an Expert of Content World, working with a team of Content Management and Content Production, will be planning, advising, creating Content for Digital communication with a big focus and priority on Social Media.
Responsibilities
* Research, develop, and drive a content strategy (including an information architecture) that aligns with business goals.
* Facilitate its implementation at the corporate level and in Loro Piana's regional bureaus and country offices around the world.
* Establish and advise on content planning, operations, and delivery, ensuring alignment with Web governance standards and integration within existing workflows.
* Compile, analyze and share content-related research from internal and external sources.
* Develop key performance indicators (KPIs) to analyze content performance and create monitoring and reporting dashboards.
* Collaborate with paid performances media manager to ensure efficiency and perfect ROI and targeting.
* Collaborate with content providers and editors in the planning, production, maintenance, and optimization of content.
* Collaborate with agencies, external designers, and developers to create new ways to present content.
* Provide guidance and facilitate knowledge sharing on content strategy-related issues.
* Work on Content Production Projects together with the team.
* Develop and implement Digital Social Media Content Strategy in order to enlarge the audience and improve further engagement.
* Work with other functions and take ownership in Digital Content Related topics (Marketing, Events, PR, Social Media, CRM, E-commerce).
* Monitor the Digital Content Budget.
Profile
* Master in Digital Communications, Journalism, Marketing, Knowledge Management, Business Administration or other fields related to this position.
* 8 to 10 years of relevant work experience as a digital content strategist, in content marketing or equivalent, at the national and international levels.
* People Management - Ability to improve performance and satisfaction.
* Communication - Ability to listen, adapt, persuade and transform.
* Delivery - Ability to get things done, to multi-task and to prioritize.
* Strong experience in establishing, facilitating and managing digital content strategies.
* In-depth understanding of digital content intelligence, operations and delivery.
* Extensive experience with Web communications products.
* Excellent verbal and written communication skills.
* Demonstrated competencies in establishing, facilitating and managing digital content strategies.
* Knowledge of the following technical areas: content management systems, IA/UX, digital strategy, multimedia production, social media management, analytics.
* Demonstrated skills in the strategic analysis of content-related data and user research.
* Fluent in Italian and in English language is mandatory, a third language will be very much appreciated.
* Available for Business Trips.
* Previous experiences in managing successful social channels.
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