The Marketing Analyst will be responsible for managing, analyzing, and interpreting Marketing data to provide insight and support strategic business decisions. She/he will also be responsible for developing and monitoring marketing campaigns (at market and dealer level) with the aim to retain existing customers, focus on prospects, and expand the customer portfolio.
She/he will be part of the Business Line Marketing team and will have to interact positively with key stakeholders: internal functions (sales, product, finance, network development…) both at market and European level, dealers, and key customers.
MAIN TASKS:
* Market analysis, KPI monitoring, and industry trends forecasting
* Ensure the production of periodical reports and dashboards to manage relevant figures/KPIs (TIV and Market Share, sellout and sellin analysis, channel/product/dealer analysis)
* Benchmarking and competition analysis on promotional campaigns and pricing
* Implementation of product marketing strategies to meet business objectives
* Preparation and submission of marketing plans: value proposition, product positioning, launch activities, and promotions
* Manage effective communication with the network and customers
QUALIFICATIONS/REQUIREMENTS (including education & years of experience):
• University Degree or equivalent in Economics, Business Management, Marketing
• Computer literate in Office Professional with particular emphasis on Excel, Access, Powerpoint
• Technical skills to mine data sources and look for trends
• Analytic skills to interpret data and drive value-adding insights
• Fluent in English
DESIRED CHARACTERISTICS:
• Analytical skills to forecast and identify opportunities and challenges
• Ability to think creatively and innovatively
• Problem analysis and problem-solving
• Organized and determined persistent person
• Able to communicate at different organizational levels
• Able to organize daily priorities based on business focus and needs
Seniority level
Associate
Employment type
Full-time
Job function
Marketing and Sales
Industries
Motor Vehicle Manufacturing
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