As a Marketing Manager, you will play a key role in the success of our Italian business. You will report to the Marketing Director South Europe and work closely with the Italian Sales Director to drive strategic planning, customer account planning, product and brand analysis, insights generation, customer engagements, marketing activation initiatives, and B2B marketing communications.
The scope of this position includes the Italian market across all food and beverage categories, as well as serving as the Food champion across South Europe.
Key Responsibilities
* Support Annual Strategic Planning process by identifying business opportunities and priorities in close cooperation with the Sales Director.
* Prepare detailed analysis and marketing activation plans for top customers in close cooperation with the commercial team and R&D team, providing insights based on product range, brands, consumers, USPs, and competitive analysis.
* Actively facilitate the sharing of knowledge, insights, success stories, and other information across teams within BU (South Europe) and with Europe marketing & strategy teams.
* Build and strengthen the Kerry brand and reputation in the territory through execution of marketing activation initiatives and local communications and events.
Requirements
* Bachelor's Degree (essential) - Bachelor's or Master's degree in marketing, business, food science, or related field.
* Minimum 4 years' experience in strategic or activation marketing, ideally in the food and beverage industry.
* Italian first language, fluency in English.
Personal Competencies
* Strong leadership and team management skills.
* Strong organizational and planning capabilities.
* Excellent project management capabilities, including management of multiple stakeholders.
* Ability to understand business relevance of marketing activities.
* Good communications and presentation skills, and a talent for sharing information with relevant stakeholders.
* Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools, and ways of working.
* An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multinational, multi-functional team.
* Good knowledge of quantitative and qualitative analysis methodologies, interpreting and presenting findings in a clear, concise manner, including the creation and use of tables, charts, and graphics to summarize results.
* A passion for product concepts ideation in Food and Beverage.
Travel: up to 30%