MISSION & RESPONSIBILITIES
The Content Creation & Social Media Assistant will be mainly focused on creating contents for social media, reporting to our Digital & PR Advocate according to the local marketing strategy.
The main Responsibilities are:
Create contents and manage social media accounts daily, especially TikTok and Instagram (creative brainstorming, content creation, posting and scheduling, copywriting and community moderation). Contents to be created are: videos and static assets to be posted on the brand social media channels and created in-house with short form video-editing software (e.g. Capcut, Canva, TikTok, InShot..)
Support the development and implementation of social media editorial plan on all social media platforms, combining Global and Local assets
Support social media coverage during events with influencers, PR, instore with and without the retailer
Help in implementing and monitoring paid social media campaigns on a weekly basis, both on META and on Tik Tok ADS Manager
Manage Google My Business account (uploading new listings, moderation of reviews, monthly reporting of best performer Brow Bar)
Help identifying digital partners for special collaborations and negotiate with the retailer social coverage on their accounts
Regular analysis of social media performance (both organic and paid) and activations
Monitor competitors and new trends to identify new opportunities
REQUIREMENTS
Preferred degree in Communication, ideally with focus on social media
Be a content creator (personal profile or for third parties). Proven successful result is considered a plus
Digital savvy and passionate user of social media
Passionate about Beauty and Make Up
Excellent written and verbal communication skills
Excellent creativity and teamwork skills
Be proactive and innovative
Be flexible and smart in tackling new opportunities for content creation as they arise
Fluent in English, both written and spoken
Technology & Software Knowledge:
Proficient in Instagram & Tik Tok platforms and video editing software.
Excel and PowerPoint/Canva are a plus.
META Business Manager and Tik Tok ADS Manager are a plus.
Candidates are invited to read the privacy policy pursuant to art. 13 of the General Data Protection Regulation n. 2016/679 (GDPR) available at the following link: