At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - drive our aim to empower everyone to create sustainable solutions.
This position reports to the Marketing Manager and supports product marketing strategies in line with global products and solutions strategy to meet business objectives.
Your Role and Responsibilities
* Supports the definition of the customer value proposition and communicates it to target segments, both internal and external.
* Drives sales efficiency by ensuring every salesperson possesses appropriate knowledge of the existing value proposition and offering.
* Provides support in the production of technical and promotional material for market development.
* Conducts competitor products and solution analysis, understanding key differentiation points and long-term trends.
* Tracks and provides management with market research and analysis results, informing them of identified new growth opportunities or existing gaps.
* Shares product-related and market-related information within the organization, through relevant presentations and dashboards.
* Supports annual marketing & communication plan development and execution, ensuring consistency between business needs and marketing activities.
Qualifications
* 2-5 years of proven experience in industrial automation.
* Degree in Automation Engineering, Electronic/Electrical Engineering or equivalent.
* Knowledge of Industrial Automation Products, with a specific focus on Drives, Motors and PLC products.
* Knowledge of B2B marketing in an international and multi-channel environment.
* Strategic thinking and customer focus.
* Personal leadership and strong result orientation.
* Strong ability to relate to all stakeholders, internally and externally.
* A solution-focused approach and strong written and spoken communication skills.
* Fluent in English (written and spoken).
We value people from different backgrounds. Apply today for your next career step within ABB.