Social Media Manager
Passione Beauty Spa, European leader in the e-commerce sales of cosmetic products market, is looking for a figure in the role of Social Media Manager.
THE ROLE
We are looking for a creative and data-driven Social Media Manager to develop, manage, and execute social media strategies that increase brand awareness, engagement, and conversions. He/she will be responsible for creating compelling content, analysing performance metrics, and staying ahead of social media trends across all our markets.
KEY RESPONSIBILITIES
* Develop a comprehensive global social media strategy by country aligned with the company's brand identity and business goals.
* Manage and grow the company’s presence across Instagram, Facebook, TikTok, YouTube, and other relevant platforms.
* Stay updated on industry trends, algorithm changes, and new platforms to ensure a competitive edge.
* Collaborate with content team and agencies to create engaging, relevant, and shareable content for social media platforms (copy, image, video, and interactive formats) maintaining a consistent brand voice and visual identity across all social channels and countries.
* Manage content calendars and scheduling to ensure a steady flow of high-quality posts.
* Track, analyze, and report on key performance metrics, such as reach, engagement, conversion rates, and sentiment, providing regular reports to leadership.
* Utilize insights to adjust strategies, optimize content, and improve overall social media effectiveness.
* Manage influencers, brand ambassadors, and external partners to amplify reach.
QUALIFICATIONS AND REQUIREMENTS
QUALIFICATIONS AND REQUIREMENTS
* Master’s degree in business or communication.
* Proven experience (3-5 years) in high-end digital companies; experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus.
* Proven experience in social media management on a global scale.
* Strong understanding of various social media platforms, their nuances, and best practices.
* Proficiency in social media management tools (Sprout Social) and analytics platforms.
* Experience in influencer marketing, including influencer outreach, negotiation, and campaign execution.
* Excellent written and verbal communication skills with a keen eye for detail.
* Creative mindset with the ability to conceptualize and execute engaging content.
* Data-driven approach with the ability to analyze metrics and translate them into actionable insights.
* Strong project management skills to handle multiple campaigns and tasks simultaneously.
* Familiarity with international cultures and languages is advantageous.
* Fluent in Italian and English is mandatory, French is a plus.
What we can offer you
* Initiatives aimed at promoting well-being and reconciling work-home commitments.
* Personalized training and growth paths on hard and soft skills.
* Stimulating and informal work environment.
* Autonomy with respect to the projects managed.
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