Position Responsibilities:
* Collaborate with CE value streams and verticals to deliver and validate market analytics and research in a consistent process.
* Define and recommend approach for research strategically applying all primary research tactics such as Qualitative research (concepts, ethnographic and group research) and Quantitative research (Conjoint, max diffs, pricing, and surveys).
* Work with product development and guide branding decisions based on working knowledge of the product's business and branding principles for Med-tech.
* Bring research to life by storytelling, and lead key insights into discussions and strategy.
* Manage multiple vendors, timelines, and execute research across key clusters (globally).
* Serve as a central contact for all market research needs, supporting campaigns, new product development, and sales base research.
* Set professional standards and ensure compliance with guidelines & rules in implementing.
* Archive and manage the acquired and collected data material.
* Collaborate in the creation of revenue and sales models.
Critical Deliverables:
* Support the development of the market research (Primary research) function, serving as a subject matter expert for all verticals (Home, In-center, Critical Care, and commercial).
* Partner across the CE (med-tech), CBS organizations and collaborate with Care delivery where results and expertise can be shared.
* Lead, execute, and manage research projects, with an eye towards driving the business forward and enabling organizations to make key strategic decisions.
* Test, develop, and, if necessary, apply new market research approaches and methods.
* Drive insight-driven decisions using a "so what" mindset, in explaining research results and providing clear guidelines on recommendations.
* Execute and serve as a VOC expert, including survey creation, design, and execution to derive insights.
Qualifications:
* Master’s Degree in Marketing, Business Administration, Economics, Statistics, or other relevant subjects.
* 3-5+ years’ experience working in Consumer Insights, Customer Experience Analytics, or related field in a multi-channel and/or matrixed organization is required.
* Must be able to manage and develop interns and contractors.
* Well-rounded experience with various research tools and methodologies.
* Knowledge of statistical tools and methods like correlation, regression, and multi-variate analysis.
* Advanced data mining and visualization skills; experience with Tableau or similar.
* Experience working with large data sets originating from multiple sources.
* Ability to synthesize quantitative and qualitative data across varied sources to draw impactful insights that inform strategy and prioritization.
* Strong project management and organizational skills, attention to detail, and accuracy.
* Very good presentation, verbal and written communication skills to influence others and inspire action.
* Collaborative, team player, builds strong relationships.
* Experience in the healthcare industry is preferred.
* Technical understanding of Marketing Operations tools, including Campaign Management.
* Experience in survey design and tools like Qualtrics and/or other survey platforms.
* Exposure to programming skills and statistical modeling (like SAS or R or Python).
* Fluent English language skills; additional language skills (German, Spanish, etc.) would be a plus.
#J-18808-Ljbffr