For a Multinational Company we are seeking a Brand Manager.
Job Description:
We are looking for a strategic and results-driven Brand Manager to develop and execute a robust brand strategy for the Company. This role requires a deep understanding of marketing, branding, and consumer insights to drive brand awareness, engagement, and growth. The ideal candidate will work cross-functionally to ensure brand consistency and effectiveness across all marketing pillars, including digital, social, creative, and product marketing.
Key Responsibilities:
Brand Strategy & Marketing Execution
1. Develop and implement category marketing plans, aligning digital, social, and creative strategies with annual business objectives.
2. Define and execute the brand and messaging strategy, including target segments and brand hierarchies.
3. Adapt and localize global marketing platforms to fit the specific needs and growth objectives of the Business Unit (BU).
4. Collaborate with digital, social, product, and creative teams to drive brand execution.
5. Work cross-functionally with sales, customer care, and central teams to ensure consistent and impactful brand messaging.
6. Develop localized campaigns, sales materials, and coordinate marketing events.
7. Manage external creative agencies to ensure high-quality deliverables.
8. Monitor and analyze key brand performance metrics, including sales, awareness, and market share.
9. Track and report on the effectiveness of marketing initiatives, making data-driven recommendations for continuous improvement.
10. Own the end-to-end customer journey and key sales conversion KPIs.
11. Conduct market research and competitive analysis to identify opportunities for growth and differentiation.
12. Partner with Global and local teams to benchmark against competitors and leverage consumer insights for strategic decision-making.
Content Strategy & Integrated Marketing
1. Develop content roadmaps and sales collateral for marketing campaigns and new product launches.
2. Plan, execute, and optimize omnichannel marketing campaigns, whether localizing global initiatives or developing new campaigns.
3. Collaborate with other Business Units and Centers of Excellence (CoEs) to share best practices and maximize marketing effectiveness.
Brand Standards & Internal Alignment
1. Provide guidance on brand standards and strategy to internal teams, ensuring consistent messaging and brand representation.
2. Train internal stakeholders on brand positioning and marketing strategies to maintain alignment across departments.
3. Provide support to manage the lifecycle of products within the market, including phase-in/phase-out strategies.
4. Provide support to conduct competitive analysis to drive category management, pricing strategies, and go-to-market plans.
5. Oversee the brand marketing budget, ensuring efficient resource allocation.
6. Track ROI on marketing initiatives to support business growth and optimize investments.
7. Experienced in brand management, marketing strategy, and consumer insights with 4-6 years experience in similar roles.
8. Skilled in cross-functional collaboration with digital, sales, and product teams.
9. Data-driven, with strong analytical skills and a results-oriented mindset.
10. A strong communicator with excellent project management and leadership abilities.
11. Fluent in English (written and spoken).
About the Company:
1. Work in a dynamic, fast-paced international environment.
2. Drive impactful brand strategies with a global reach.
3. Collaborate with cross-functional teams to shape the future of the brand.
4. Make data-driven decisions that contribute to business growth.
Location: Bologna Area
To apply for this position, we invite all interested candidates of any gender (L.903/77) to send their CV via email, specifying their consent to the processing of personal data (EU Regulation 2016/679) and referencing the job posting.
Sadhu thanks in advance all applicants and will contact candidates deemed suitable within 15 days of receipt. After this period, the selection process will be considered closed.
As the data controller, Sadhu ensures that personal data is processed in compliance with the provisions of EU Regulation 2016/679 – GDPR – on data protection.
Before submitting their CV, candidates are encouraged to review the privacy policy available on www.sadhu.it. For inquiries or to request data deletion, please contact dpo@sadhu.it.
Sadhu S.r.l. – Recruitment and Selection Agency
Min. Authorization No. 0000424 of 27/11/2024
Share Capital: €25,000 fully paid-in
Tax Code/VAT No. 13589500969 – REA MI 2732308
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
* Industries: Food and Beverage Services, Food and Beverage Manufacturing, and Retail
#J-18808-Ljbffr