As a key member of the Marketing team, the Brand Manager Support will work closely with the Marketing Manager to execute both Above-the-Line (ATL) and Below-the-Line (BTL) communication activities.
The primary focus of the role will be to drive brand visibility through a range of initiatives, including outdoor and indoor branding, digital and trade media, internal events, and corporate social responsibility (CSR) activities. The Brand Manager Support will play a vital role in increasing brand awareness, enhancing brand relevance, and growing market share within the Italian HoReCa market.
Key Responsibilities:
1. Brand Visibility Management: Oversee the installation and maintenance of signage and other brand visibility tools at client locations.
2. Permit Coordination: Secure necessary permits for signage installation at client premises by collaborating with external suppliers and technical studios.
3. Advertising Tax Monitoring: Track and calculate advertising taxes related to signage to ensure compliance.
4. Event Support: Assist in organizing external events such as trade fairs and customer events, and take full responsibility for organizing internal corporate events.
5. Marketing Collaborations: Coordinate marketing initiatives and partnerships with non-profit organizations, including charity initiatives.
6. Local Content Development: Adapt global content and develop localized materials for digital and social media platforms.
7. Advertising Content Creation: Create advertising content for trade media and other promotional tools, ensuring alignment with global brand guidelines.
8. Budget Management: Manage the marketing budget for the aforementioned projects, ensuring efficient allocation of resources.
9. Global Marketing Implementation: Ensure that global marketing strategies and customer activation campaigns are effectively implemented within the Italian market, in line with established guidelines and KPIs.
Who you are:
* Bachelor’s degree in Economic, Marketing & Communication (or equivalent)
* + 2 years of previous experience in promoting consuming goods (pref. F&B)
* Project Management expertise
* Ability to think creatively and innovatively
* Analytical attitude
Tipo di impiego
Stage
Funzione lavorativa
Marketing
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