About Us
ViiV Healthcare is a company 100% focused on HIV, majority owned by GSK, a global biopharma organization. As an employee of ViiV, you are part of a team united by a clear mission to leave no person living with HIV behind.
Job Description
The Customer Experience and Omnichannel Manager is the expert in omnichannel marketing strategy and execution, with a focus on customer needs and customer channel and content preferences.
Key Responsibilities:
* Build omnichannel strategies, journey design, execution, analysis and optimization (drive campaign performance analysis; optimize campaign analytics setting requirements) in order to effectively support product strategies.
* Evaluate the effectiveness of various promotion and marketing campaigns leveraging secondary data sources (Marketing mix model, ROI analysis, Impact of channel dynamics).
* Lead channel strategy ensuring channel orchestration across different brands and functions.
* Bring new digital solutions that enhance customer experience through digital transformation.
* Enable strategic collaboration across customer facing teams to integrate omnichannel marketing into the strategic planning process.
Requirements:
* Experience: University degree with relevant postgraduate degree in life sciences/economics/management or similar discipline.
* Several years of experience in brand management or digital/omnichannel.
* Expertise around Omnichannel journey design & marketing execution.
* Good knowledge of relevant digital tools (e.g. CRM systems, CMS, SEO, AI, data Analytics and reporting tools).
* Strong analytical skills and data-driven thinking.
* Excellent knowledge of English language (spoken and written).
What We Offer
We offer a permanent contract in a very inclusive environment, smart working up to 50% for eligible roles, performance reward, flexible benefits, company healthcare plan, integrative pension fund, employee assistance programme, tax assistance, personal parcel delivery service, local nursery agreement, free company canteen, and coffee corners.
About ViiV Healthcare
We are determined to help end the HIV epidemic. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are guided by our mission to leave no person living with HIV behind. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care.