Brand Ambassador – South Italy
Location: Rome or Naples preferred (Field-Based Role)
Salary: €38,000–€40,000 + 25% Bonus + Car Allowance + Excellent Benefits Package
Our client is a dynamic, family-run wine and spirits company known for its unique and eclectic portfolio of premium brands. With five successful and distinctive brands under their belt, they have cultivated a strong international presence, partnering with affiliates globally to distribute and activate their products.
As the business continues to grow across Italy, they are now seeking a Brand Ambassador to elevate their presence across Southern Italy, working with high-energy on-trade accounts and developing relationships that bring the brands to life on the ground.
Key Requirements
We are seeking an energetic and commercially driven Brand Ambassador with proven success in on-trade sales and brand activation. You will bring a strong understanding of the alcohol beverage industry, the ability to thrive in a field-based role, and the confidence to build partnerships that generate results.
Essential:
3–5 years’ sales experience in the alcohol beverage industry
Demonstrated success in on-premise activation and wholesaler engagement
Strong interpersonal and relationship-building skills
Highly self-motivated, hands-on, and capable of working autonomously
Experience managing trade marketing initiatives and client-facing promotions
Based in Rome or Naples, with flexibility to travel extensively across the South
Fluent in Italian (English proficiency desirable)
Full driving licence
Desirable:
Existing network in Southern Italy on-trade (bars, restaurants, nightclubs)
Prior experience with importers or distributors in the alcohol sector
Role & Responsibilities
Reporting to the International Sales Director and working alongside the Regional Market Manager, this is a high-impact, field-based role focused on both commercial delivery and brand building .
Key responsibilities include:
Developing distribution and visibility via tastings, incentives, and brand activations
Driving volume growth through engagement campaigns in key accounts
Building and managing strong relationships with wholesaler partners and their sales teams
Generating new business through 20+ account meetings per week
Creating and executing activation programmes across bars, restaurants, and nightlife venues
Supporting pricing strategies and ensuring brand consistency
Allocating one day per week to administrative tasks; spending the rest in the field
Representing the brand at trade shows, sales meetings, and industry events
Rotating across sub-regions monthly to maximise market coverage
Package & Benefits
Base Salary: €38,000–€40,000
Bonus: Up to 25% performance-based
Travel Expenses: €1,000–€1,500/month
Car Allowance: €400–€500/month
Technology Support: Up to €1,000 for laptop
Access to annual sales conferences, a fun and high-energy culture, and the chance to be part of a purpose-driven premium brand portfolio
Selection Process
Initial Interview (via Teams) with the International Sales Director and Brand Ambassador – Northern Italy
Second Interview with the International Sales Director
Final Stage: Completion of a DISC personality assessment