Industry: Designer toys and collectible pieces Location: Milan ItalyJob type: Full time Permanent Working Hours: 40 hours per weekAbout POP MART Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.POP MART has established a strong presence across key European markets, including the Italy, UK, France, Spain, Germany, and the Netherlands. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.For more information, please visit www.popmart.com and our LinkedIn Career page.What to ExpectPOP MART is a fast-paced company with a young and multicultural team where you can expect to:Play a pivotal role in establishing and scaling HR operations in South Europe regionProvide day-to-day HR support to our team in the Italy Spain and oversee local HR activitiesCollaborate closely with the Europe Regional Office and HQ in Beijing to align HR initiativesInfluence the design and implementation of scalable HR systems and practices across multiple marketsBe part of a multicultural, purpose-driven team working to build a global lifestyle brandBenefits POP MART offers our employees: Selected POP MART toys as appreciation gifts every monthA structured bonus/commission scheme in line with the company’s and the individual’s performanceComprehensive training and development programsRegular team social eventsPaid rest breaksThe Role and CandidateWe are seeking an experienced Senior HR Generalist – South Europe, based in Milan, to lead and support the daily HR operations of our Italian and Spanish teams. This role is instrumental in enabling scalable, compliant, and locally relevant people practices across both markets. Reporting to the Europe Regional HR Team and working in close coordination with Beijing HQ, the position serves as a bridge between regional strategy and in-market execution.Responsibilities Manage Local HR OperationsLead the HR function across Italy and Spain, covering compliance, payroll, and local policy developmentServe as the main contact point for local authorities, legal counsel, and payroll providersEstablish scalable HR processes aligned with local labour laws and corporate governanceHR Oversight for Italy SpainManage day-to-day HR activities for our Italian and Spanish team and provide operational guidancePartner with local stakeholders to support employee relations, performance management, and workforce planningCoordinate recruitment and onboarding activities to support the market’s continued growthTalent Acquisition OnboardingOversee full-cycle recruitment across Italy and SpainCultivate relationships with recruitment agencies, platforms, and job boardsDevelop onboarding programs that reinforce POP MART’s brand and support new employee integrationEmployee Relations ComplianceAdvise on employee relations matters with discretion, professionalism, and cultural sensitivityManage grievance and disciplinary procedures in accordance with local labour laws (Germany and the Netherlands)Maintain and update internal HR policies to ensure full compliance with regulatory requirementsServe as a trusted HR advisor to managers and employees on people-related topicsCross-Border Coordination HR ProjectsEnsure local HR practices are aligned with broader Europe and HQ strategiesSupport regional HR initiatives such as performance management frameworks, training programs, and organizational culture-buildingDrive alignment across markets while maintaining sensitivity to local contexts and labour environmentsRequired QualificationsBachelor’s degree in Human Resources, Business Administration, or a related fieldAt least 5 years of progressive HR experience, including 2+ years in a generalist or standalone roleIn-depth knowledge of Italian employment law; familiarity with Spainisn retail labour regulations is highly desirableDemonstrated success managing HR operations, recruitment, and compliance across multiple countriesStrong interpersonal skills with the ability to work across cultures, functions, and geographiesProficient in HR systems and Microsoft Office toolsFluency in English and Italian; Spanish or Mandarin is a plusDesirable but Not Essential Experience in retail, consumer brands, or high-growth business environmentsBackground in HR setup for new market entry or international expansionPrevious involvement in cross-border HR projects or matrixed regional teams