Marketing Manager – Italy
The Marketing Manager – Italy is responsible for building and executing marketing campaigns against the seasonal key stories and regional objectives.
Responsibilities:
* Build a comprehensive marketing plan in alignment with the Italian strategic business plan and the marketing objectives for each year.
* Focus all marketing initiatives on the key stories and key styles per season.
* Attend all sales meetings and strategically relevant account meetings to present the seasonal marketing tools and support the account manager in landing key styles and creating opportunities for marketing initiatives.
* Ensure all licences are supported through the season with respective marketing activity and ensure these are specifically called out in the marketing plans.
* Manage the full process of creative briefing to production/installation for all local campaigns.
* Document all marketing activations with an ROI analysis and circulate to key stakeholders on a regular basis.
* Align all marketing plans with the budget agreed on at the beginning of each year.
* Work closely with the key account manager to develop marketing initiatives for specific accounts while aligning on key stories, key styles, and a focus on activating stories across all licences.
* Ensure all SMU product packs have appropriate marketing activity planned and built into the country plan.
* Collaborate with key both account manager and the retailer to ensure product presentation is at its best in retail and online.
* Plan specific initiatives to grow New Era's digital presence through key accounts especially through E-commerce, and social media platforms.
* Collaborate with the account's marketing team to ensure all plans are followed through and executed.
* Drive communication from the sales team on key product drops and SMU's onto the PR team.
* Maintain the monthly budget tracker documents and also specific areas of the budget.
* Provide a monthly forecast of the budget split by area.
* Analyse all monthly reports that are provided from HQ and identify any potential issues as early as possible.
* Ensure total budget for the year is tracking to target.
* Provide regular budget update to line manager.
Collaboration:
* Collaborate with various teams in the HQ and Italy Country Manager and key sales team members.
* Share information from HQ with the commercial team as necessary.
* Share insight from the countries with the wider marketing team.
* Attend all weekly team meetings and report on upcoming activities and any additional needs.
* Circulate every month the regional highlights document showcasing marketing initiatives from each region.
Requirements:
* Managed a brands regional marketing projects from both a planning and execution point of view.
* Proven experience in retail, and trade marketing in a fashion or sports brand.
* Fluency in both Italian and English (spoken and written).
* A highly collaborative and communicative person and willing to work with different teams and regions.
* Proven experience in agency/supplier management.
* Able to work in a fast-paced environment with multiple projects and demanding expectations from internal and external partners.
* Experience in working with accounts in the sportswear industry in Italy.
* You must be capable of identifying opportunities to create brand storytelling opportunities in partnership with accounts either at retail or through digital.
* A good understanding of how digital marketing works and how it can bring value to the brand.
* Able to comprehend financial data and budgets and make decisions accordingly from a marketing perspective.
* Able to understand business analysis information to help with marketing planning.
* Able to work on the full Microsoft office suite.
* Able to present at local sales meetings to the regional team and at account meetings.
* Willing to travel to the HQ and other regions as required.