We are looking for a Marketing and Business Data Analyst, whose analytical prowess will illuminate strategic pathways and shape visionary decision-making.
Responsibilities
* Develop and communicate a strategic vision for leveraging data to drive business objectives and innovation.
* Lead the strengthening of a solid data culture based on the understanding of market and customer dynamics.
* Analyze large sets of data with the aim of producing actionable insights; create analysis and reporting to support Business Units and Regional Markets.
* Develop custom data models, algorithms, and predictive models to support the identification of business patterns and support business decisions.
* Stay abreast of industry trends, emerging technologies, and best practices in data management and analytics. Drive market research activities (e.g., market sizing, competition, customer segmentation).
* Drive continuous improvement in data processes, ensuring data quality, accuracy, and relevance.
* Support the implementation of processes to collect, organize, and manage data through databases.
* Support the adoption of Business Intelligence tools and CRM.
Qualifications
* Degree in Engineering, Economics, Data Science, or Computer Science.
* At least 2-3 years of work experience. Background in similar positions is a plus.
* Fluency in English.
* Advanced knowledge of Excel (including pivot tables) and good PowerPoint skills.
* Knowledge of Python, VBA, and/or other programming languages.
* Understanding and utilization of CRM tools and Marketing Automation.
* Problem-solving skills and analytical mindset.
* Result-driven attitude, thoroughness, proactivity, and good interpersonal skills.
Overview
Established in 1879, Officine Maccaferri is a leading international provider of advanced solutions to the civil, geotechnical, and environmental construction markets, offering a wide range of solutions: from erosion protection to hydraulic works and from rockfall mitigation systems to soil reinforcement.
Officine Maccaferri is a global company with more than 20 factories on 4 continents, around 3,000 employees, and a commercial presence in over 130 countries.
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