Bridgestone is dedicated to "serving society with superior quality." Our mission and values ensure world-class customer service and inspire us to be an outstanding corporate citizen in the communities in which we live and work.
Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation.
Job Summary
Job purpose:
- Assisting in the formulation of strategies to build a lasting digital connection with consumers;
- Planning, executing and monitoring to enhance brand footprint on social media;
- Promoting products and services through digital channels mix;
- Coordinating with other departments to support the tasks.
Responsibilities
1. Reporting:
- Digital activities reports as assigned.
2. Digital Marketing:
Main duties
- Assist in the formulation of strategies to build a lasting digital connection with end-users.
- Plan, execute & monitor the ongoing company & brand presence on social media (Facebook, YouTube, TikTok, Zalo, EDM, LinkedIn, etc.); have solid experience in advertisement tools on social platforms.
- Manage, measure & improve company website; be able to create strategy and drive execution for SEO/SEM activity (how to select the keyword list, how to acquire and maintain top ranking for BS at hot keywords, improve UX/UI).
- Coordinate with partners to plan, execute and monitor Google My Business platform.
- Acquire insight into digital marketing trends and keep strategies up-to-date.
- Be creative and able to provide content direction & development for digital platforms.
- Coordinate with other stakeholders to collect and generate content.
- Measure & improve digital marketing performance using a variety of web analytics tools.
- Collaborate and manage agencies to deploy digital activities and improve user experience.
Others:
- Competitor updates & analysis.
- Maintain partnerships with media agencies and vendors.
- Handle paperwork & internal processes related to tasks.
3. Monitoring:
- Monitor & analyze digital activities & reports.
- Monitor allocated budget.
4. Ad-hoc tasks as assigned:
- Support for internal and external activities.
- Other ad-hoc tasks as assigned.
Requirements
1. Education: A bachelor’s degree in marketing, communication, or related fields.
2. Experience:
3+ years of experience in digital marketing or content marketing;
Strong knowledge of digital marketing, including SEO, SEM, Google Ads, email marketing, Google My Business, and social media;
Familiarity with UI/UX design principles; experience with web analytics tools like Google Analytics;
Relevant working experience in communications for B2B2C, preferably with experience working at agencies;
Good understanding of multi-channel communication;
Work experience in the automotive industry is a plus.
3. Language: Fluent in Vietnamese and English.
Skills
- Excellent communication, presentation, and interpersonal skills; good at English (reading & writing);
- Creative but detail-oriented;
- Teamwork skills;
- Good sense of art and content production;
- Being capable of using photo editing and video editing software is a plus;
- Familiarity with AEM Content Management System (Website);
- Critical thinker and problem-solving skills;
- Good time-management skills;
- Data-driven skills;
- Sales-driven mindset.
Local contract terms only
Understanding that Serving Society with Superior Quality is our heritage and our mission, and embracing our responsibility to future generations as a global leader in our industries, Bridgestone and its teammates around the world employ innovation and technology to improve the way people move, live, work, and play.
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