At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com
Job Function:
Marketing
Job Sub Function:
Strategic Marketing
Job Category:
Professional
All Job Posting Locations:
Pomezia, Roma, Italy
Job Description:
Johnson & Johnson is recruiting for Shockwave Medical Inc. a Marketing Manager Italy, to belocated in Italy.
About MedTech
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Ready to join a team that’s pioneering the development and commercialization of Intravascular Lithotripsy (IVL) to treat complex calcified cardiovascular disease? Our Shockwave Medical portfolio aims to establish a new standard of care for medical device treatment of atherosclerotic cardiovascular disease through its differentiated and proprietary local delivery of sonic pressure waves for the treatment of calcified plaque.
Position overview
As the Marketing Manager for Italy, the candidate will play a crucial role in driving the success and growth of Shockwave Medical in the territory. The candidate will be responsible for developing and implementing marketing strategies that align with both global objectives and local market needs. This includes planning and executing marketing campaigns, managing product launches, and collaborating closely with the sales team to ensure alignment and optimal market penetration. The candidate will also be tasked with customizing global marketing initiatives to resonate with the Italian market, analysing market trends, and identifying opportunities for growth. This role requires a strategic thinker with a deep understanding of the medical device industry and a passion for improving patient outcomes.
The successful candidate would be an integral member of the wider international marketing team, updating them on the local actions and ensuring alignment on the global messages and objectives for the year. There would also be opportunities to support/lead key international projects.
This role would report directly to the Country Manager Italy and would have a dotted line to the International Marketing Director.
Key responsibilities
* Develop and execute comprehensive marketing plans to achieve business objectives and drive market growth across Italy in both peripheral and coronary business.
* Customize global marketing strategies to fit the specific needs and dynamics of the Italian’ territory.
* Together with the International team, plan and manage product launches, including pre-launch, launch, and post-launch activities.
* Oversee and lead the Field Clinical Specialist team while coordinating clinical initiatives and efforts nationwide
* Work in partnership with regional leadership and reimbursement team to ensure optimum reimbursement for all Shockwave products.
* Collaborate with cross-functional teams, including sales, medical affairs, and regulatory affairs, to ensure alignment and execution of marketing strategies.
* Conduct market research to understand customer needs, market trends, and competitive landscape.
* Develop and maintain relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders.
* Monitor and analyse the performance of marketing initiatives, providing regular reports and insights to senior management.
* Ensure compliance with local regulations and industry standards.
* Manage the marketing budget for Italy, ensuring efficient allocation of resources.
Requirements
* Bachelor's degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
* Minimum of 7 years of experience in marketing within the medical device or healthcare industry.
* Experience leading a field-based team.
* Proven track record of successful marketing campaign development and execution.
* Strong understanding of the Italian market and regulatory environment.
* Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
* Analytical mindset with the ability to interpret data and make data-driven decisions.
* Proficiency in digital marketing tools and platforms.
* Ability to work independently and as part of a global team.
* Fluency in Italian and English, both written and spoken.
* Willingness to travel as needed.
#J-18808-Ljbffr