Brand Manager TENA Temporary page is loaded
Brand Manager TENA Temporary
Apply remote type On Site locations Milan area, Italy time type Full time posted on Posted 6 Days Ago job requisition id Essity250769
Brand Manager TENA (Temporary)
For our office in Legnano (Milan) and within our BU Consumer Goods, we are looking for a Brand Manager for our TENA Brand for a Maternity Leave.
She/He will report to the Intimate Hygiene Marketing Manager Iberia and Italy and will take care of TENA Brand.
Please note this position is referred to a temporary contract of 12 months.
What You Will Do
* Develop, manage, and implement marketing strategy and plans for the GDO channel with the aim to further strengthen TENA's leadership position.
* Manage product/promo launch process according to agreed plan and establish clear KPIs to monitor performances.
* Craft and implement comprehensive marketing campaigns and activations across diverse channels such as classic and digital advertising ensuring communication effectiveness and innovation in a multichannel perspective.
* Ensure accurate logistic forecast in line with products lifecycle, market environment and strategy plan.
* Keep track of market performance, the competitive environment, and customer feedback to continuously improve and adjust brand strategies.
* Work as One Team with M&S organization and proactively liaise and collaborate with other various functions, including Sales Support, Logistics, Regional and Global colleagues to ensure optimal alignment and effective implementation of business plans.
* Assure rapid decision making, always in respect of compliance, to be reactive to market environment.
Who You Are
* University degree in Business Management, Marketing or similar.
* You have previous experience in a marketing role; background from the FMCG sector is a plus.
* Experience in leading multiple projects at the same time.
* Experience in digital activities is required (e-mail marketing, content marketing & customer journey, landing page, CRM activities, …).
* Fluent in Italian and English.
Application End Date:
26 mar 2025
Job Requisition ID:
Essity250769
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