Come work at the forefront of science - and help the brands you grew up with grow and evolve into the next generation.
Job Description - Junior Brand Activation Manager (2507033727W)
Junior Brand Activation Manager – Personal Care brands
The aim of the brand activation team is to ensure market-leading excellence in execution towards shopper, customer and final consumer on a given portfolio of Personal Care brands.
This position reports into Senior Brand Activation Manager and is based at Pomezia – Santa Palomba (Rome).
Who We Are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA, AVEENO, TYLENOL, LISTERINE, JOHNSON’S and BAND-AID that you already know and love. Science is our passion; care is our talent. Our global team is made up of 22,000 diverse and brilliant people, passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means to have the power to impact the lives of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future – and yours.
What You Will Do
The Junior Brand Activation Manager Personal Care is responsible for:
1. Develop and implement Local Brand Activation Plans
Accountable for developing & deploying annual Brand Activation Plans per brand for the Italian market (Strategy, Channel Strategy, Big initiatives, Priorities, Pricing, NPIs, Distribution Targets, Activation Plans, BMEs allocation per brand, NTS target per brand, Market trends, Sell out estimate, Market Share estimation, Building Blocks).
2. Responsible & Accountable to ensure Perfect in-store activation (Must Stock List for Key Initiatives, Priority List, Manage/Develop & Monitor In-store POP materials/Theme Events - National & Tailor Made per Category & Brand, planograms creation & updates, Category management planning, execution of initiatives, etc.).
3. Own local Brand Activity Overview and secure synchronization of consumer and shopper/trade activities; Build robust selling story to boost sales in Mass channel.
4. Be informed about Media strategy and have consulting role in media process (Media plan and communication brief, Media Plan & Flow charts, Local Connection Planning: provide input on local requirements).
5. Responsible and accountable to prepare & deliver presentations and promotional plans to Sales teams, Customers / Distributors.
6. Accountable for E-Commerce strategy implementation (in close collaboration with E-Commerce team) and preparing materials/assets, driving synergies between online and offline activation.
7. Close collaboration with Professional Marketing to support HCP detailing, following Professional Marketing & Brand strategy.
The local BTL budget (BME)
Input to budget process and target setting, tracking and any recommendations for investment shifts.
Monitor the Market / Insights
Be responsible and accountable for monitoring the tracking of competition and key agreed performance KPIs.
Ensure high quality of local adaptation for customer & shopper marketing materials
Be responsible and accountable for the Adaptation or creation for local brands all needed materials.
Act as local representative & work in close collaboration with Cluster Marketing & Business Development Managers
Actively join & represent local point of view in the Cluster Squad sessions and drive business results.
What We Are Looking For
Required Qualifications
* University/Bachelor’s Degree or Equivalent
* At least 1-2 years working related experience in the Mass business with proven track record of driving growth of FMCG brands
* Proficiency in English
* Computer Skills: professional knowledge of Excel and PowerPoint
Core competencies
Excellent analytical skills, Agile Mindset and attitude, Outstanding leadership skills, Proven project management skills, Excellent communication skills, Business and financial acumen, Knowledgeable on syndicated data use and interpretation.
What’s In It For You
Learning & Development Opportunities, Employee Resource Groups, Fixed term contract.
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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