Illycaffè is an Italian company founded in Trieste in 1933 with the mission to offer the best coffee to the world.
We are looking for a Consumer PR Manager to join our Global Marketing Department. This role is responsible for nurturing a strong Consumer network, increasing awareness and developing an enviable corporate image by developing effective communication and media relations programs.
Responsibilities
* Responsible for developing effective Consumer communications & Media plans
* Responsible for managing all public relations activities for the Consumer and Trade PR area
* Responsible for coordinating media relations strategy seeking high-level placements
* Work closely with the Marketing Team, defines and manages all global Consumer and Trade Communications
* Coordinate and leverages existing media agencies and international branches/distributors relationships
* Seek and evaluates opportunities for partnerships, sponsorships and advertising on an on-going basis
* Manage all Consumer Events in strict coordination with the Product placement department
* Build the reach and impact of Consumer campaigns by measuring the success of public relations campaigns
* Monitor content which can be used for various communication purposes (press releases, articles, white papers, blogs)
* Implement PR stories and campaign calendars driving high impact among the right audience across channels
* Oversee special projestc and events, from contract management to event participation
* Monitor media coverage and campaign results, preparing reporting and performance analysis
* Manage the communications budget and related administrative flows via the Tagetik platform
Requirements
* At least 5 years of experience in similar roles within international contexts, preferably in FMCG, premium consumer goods or lifestyle sectors
* Strong skills in strategic communication, media relations, and event management
* Proven ability to work with press agencies, internal and external stakeholders, and influencers
* Excellent writing and synthesis skills, including in English
* Ability to work cross-functionally, with a structured approach and results orientation
* Comfortable working in dynamic environments with global stakeholders and tight deadlines
illycaffè as B-Corp is committed to a diverse and inclusive workplace generating positive effects for the environment, for the community and for people.