About HONOR
HONOR is a leading global provider of smart devices. It is dedicated to becoming a global iconic technology brand and creating a new intelligent world for everyone through its powerful products and services.
With an unwavering focus on R&D, HONOR is committed to developing technology that empowers people around the globe to go beyond, giving them the freedom to achieve and do more.
Digital Marketing Manager Job Description
Job location: Milan
Responsibilities:
* Set the right marketing objectives and design the annual digital marketing plan that prioritizes audience insight, creative impact, and ROI effect.
* Develop the communication and connection plan to grow awareness, build fame, and create a high-feeling journey to purchase.
* Set measurable campaign objectives with data optimizing CPC, CPM, ROAS, based on campaign's objectives and enable continuous improvement of business effect before, during, and after campaign delivery cross-platform (Meta, TikTok, LinkedIn, X).
* Plan, implement, and evaluate paid digital media together with media agencies.
* Brief and lead the creative development of digital campaign content across paid, owned, and partner touch-points.
* Create a coherent creative narrative across brand campaigns, product campaigns, and direct-response campaigns.
* Enable creative and media synergy across both online and offline mediums, with a high-feeling and low-friction customer journey toward purchase.
* Build innovative partnerships with impactful social media platforms, creators, and opinion leaders across technology and culture.
* Collaborate with the creative and design agency to develop campaign creative that attracts attention and elicits feeling among audiences within the different viewing environments of TikTok, Instagram, Facebook, YouTube, and LinkedIn.
* Develop strong processes, planning, and behaviors to elevate effectiveness of addressable digital media content and placement, including programmatic display, social media, and CTV.
* Partner with the ecommerce team to review translation of localized webpage and ads assets.
Requirements:
* Proven 3-year+ experience in rigorous digital marketing campaigns in a high-growth business.
* Strong understanding of creative and media effectiveness, including planning, execution, and evaluation across all digital touch points.
* Maturity to balance the need for speed and the importance of planning process.
* Understanding of the integrated role that digital marketing plays within the online and offline world of brand building and direct response marketing.
* A team player who is motivated to be inspired and challenged to do the best marketing work of their life.
* Adaptability, proactive with a can-do attitude, able to work in a high-pace environment.
* Fluent in English and Italian.