Role Summary
We are seeking a passionate and experienced Product Marketing Manager to drive our product marketing strategy and execution. As the Product Marketing Manager, you will craft compelling narratives that resonate with our target audiences, develop positioning and messaging that differentiates Rollstack in the market, and create content that drives engagement and adoption.
Key Responsibilities
* Develop Go-to-Market Strategies: Lead the planning and execution of product launches and feature updates, ensuring alignment with company goals.
* Craft Compelling Messaging: Create clear and differentiated product positioning and messaging that resonates with target customers.
* Content Creation: Produce high-quality content such as whitepapers, case studies, blog posts, webinars, and sales collateral to support marketing campaigns and sales efforts.
* Customer Understanding: Conduct ongoing efforts to better understand our customers and develop a deep empathy towards them.
* Sales Enablement: Equip the Sales team with the necessary tools, training, and content to effectively sell Rollstack's solutions.
* Customer Advocacy: Develop customer success stories and testimonials to showcase the value of Rollstack's products.
* Cross-Functional Collaboration: Work closely with Product Management to align on product roadmaps and with Customer Success to understand customer needs.
Requirements
* Experience: 6+ years in Product Marketing within a SaaS technology company, preferably in analytics, business intelligence, ML/AI, FP&A, or data-oriented sectors.
* Content Expertise: Strong skills in content creation, storytelling, and translating technical concepts into accessible narratives.
* Goal-driven: Own your metric, carry your number, exceed it.
* Strategic Thinker: Ability to develop and execute effective go-to-market strategies that drive product adoption.
* Collaborative: Proven ability to work cross-functionally with Product, Sales, and Customer Success teams.
* Martech Stack: Rollstack is platform-agnostic, but our current tools include HubSpot, Figma, Webflow, Notion, Canva, ChatGPT, and Slack.
* Analytical Mindset: Data-driven approach to measuring marketing effectiveness and making informed decisions.
* Communication Skills: Exceptional written and verbal communication skills with high attention to detail.
* Customer-Centric: Deep empathy for customers and a passion for delivering outsized impact.
* Industry Knowledge: Familiarity with business intelligence and enterprise data analytics tools (e.g., Tableau, Looker, PowerBI) is a plus.
* Adaptable: Thrives in a fast-paced, autonomous, and dynamic startup environment.
* Education: Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.