Job Summary:
The Paid Media Manager is responsible for developing and executing paid media strategies to drive customer acquisition, engagement, and revenue growth. Key objectives include maximizing campaign performance and achieving optimal results through the management of third-party digital agencies.
Key Responsibilities
* Develop and execute comprehensive paid media strategies aligned with business goals.
* Collaborate with cross-functional teams to identify opportunities and optimize campaign performance.
* Analyze and report on campaign metrics, providing data-driven insights to inform future strategy.
* Manage relationships with third-party digital agencies, ensuring seamless execution and optimal results.
Requirements
* Proven experience in digital marketing, specifically in paid media.
* Strong understanding of digital advertising platforms and technologies.
* Excellent analytical and problem-solving skills, with ability to interpret complex data.
* Effective communication and project management skills, with ability to collaborate with multiple stakeholders.
Preferred Qualifications
* Degree in Marketing, Communications, or related field.
* Advanced knowledge of Google Analytics and other digital analytics tools.
* Familiarity with mobile telecommunications industry and market trends.