Spring Studios Milan is looking for a Digital Strategist with great experience in the luxury and lifestyle sectors.
This role will answer directly to the Chief Strategy & Insight Officer at Spring Milan and will work closely with all the internal departments.
RESPONSIBILITIES
* Analysis and understanding of the reference context through competitor research and monitoring digital and social communication trends.
* Development of strategies by creating storytelling that includes various touchpoints according to the objectives to be achieved.
* Identification of target audiences based on the client.
* Creation of presentations and decks illustrating the developed strategy.
* Development of an editorial plan aligned with the defined strategy.
* Analysis of digital and social metrics.
* Coordination with the ADV Specialist for the implementation and evaluation of content and results.
* Ideation of influencer marketing strategies with innovative activities and mechanics.
* Collaboration with the creative, production, and events teams to optimize strategies and activities.
* Client management: leading regular client updates, presenting reports, and participating in calls and meetings.
* Demonstrate initiative and resourcefulness to meet project milestones, internal team needs, and client expectations.
Requirements:
* Fluent in English.
* Minimum 4 years of experience in the same role working in a creative agency.
* Ability to conduct in-depth research to understand market trends.
* Curiosity and constant updating on trends, technological innovations, and pop culture.
* Ability to work on multiple projects simultaneously and proactively.
* Aptitude for copywriting in both Italian and English.
* Familiarity with major digital tools and platforms: Facebook, Instagram, X, Pinterest, LinkedIn, TikTok, YouTube, Google, etc.
* Knowledge of the constantly updated policies of various social channels.
* Knowledge and use of analysis and monitoring tools.
* Ability to interpret the insights of various channels.
* Background in fashion, beauty, luxury, design, art, and lifestyle.
* Bachelor’s degree or equivalent work experience.
* Excellent communication skills; must be able to communicate well with colleagues from various departments and offices, freelancers, and clients.
* Remain calm under pressure.
* Legally eligible to work in Italy.
TO APPLY
All applications must have an online portfolio to review and a CV.
Please apply by clicking here.
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