WHO WE AREAvolta is the world’s leading travel experience player. With a traveler-centric philosophy and a geographically diverse network, the travel retail and FB company addresses the needs of up to 2.3 billion passengers each year, with 5,500 outlets in more than 75 countries across six continents. Guided by their Destination 2027 strategy and boosted by their recent combination with travel FB giant Autogrill, the company is well positioned to realize their ambition to create a Travel Experience Revolution through their many locations at airports, motorways, cruise lines, seaports and railway stations amongst others.PURPOSE OF THE ROLEThis role will be responsible for the management and optimization of Autogrill's CRM and Loyalty solutions, with a specific focus on the Salesforce Service, Loyalty and Marketing modules, on the associated mobile applications (iOS and Android) and on the web portal as part of the IT team. The resource will work closely with cross-functional teams, including marketing, sales and customer service, to ensure that the CRM and Loyalty platforms meet business needs, improving the effectiveness of customer engagement and loyalty initiatives. This position will report directly to the CRM Product Manager, and will be based in Milan.RESPONSIBILITIESManagement and Maintenance of Salesforce CRMImplements, configurates, and optimizes the Service, Loyalty, and Marketing modulesAnalyzes and monitors the CRM performance: evaluation of key metrics, generation of reports, and suggestions to improve IT servicesManages the relationships with external IT suppliers for updates, improvements, and new featuresTroubleshoots CRM issues and coordinates Service Desk activities for first and second-level supportManages the CRM and Loyalty solution cybersecurity in collaboration with the IT Security teamDevelopment and Integration of Mobile Applications (iOS and Android):Plans the release and follow-ups of the implementation of corporate apps, focusing on CRM platform integrationProvides technical and functional support for mobile applicationsTroubleshoots mobile app issues to ensure high availability and performanceCollaboration and TrainingCollaborates with development and business teams to translate business needs into technological solutionsTrains internal users on Salesforce platforms and mobile applications to ensure full adoption of the toolsWHAT WE ARE LOOKING FOR Must have a minimum of 2-3 years of experience in similar roles, with a focus on CRM, Loyalty and mobile applications, preferably in multinational contextsHaving in-depth knowledge of Salesforce, in particular the Service, Loyalty and Marketing modules is requiredMust have prior experience in the integration and management of mobile applications (iOS and Android) with CRM platformsMust have excellent communication and collaboration skills with cross-functional teamsHaving good knowledge of reporting and analysis tools (e.g. Tableau or Google Analytics) to ensure integration with the CRM platform is needed Must have strong internal customer orientation and ability to improve the user experience through platform optimizationHaving a degree in Computer Science, Management Engineering, Marketing or related disciplines would be idealRequires an excellent command of English (both oral and written) as well as exceptional interpersonal communication skills. Knowledge of other languages would be an advantageHaving Salesforce certifications (e.g. Salesforce Administrator, Salesforce Marketing Cloud Consultant), along with experience with other CRM platforms or loyalty solutions, and knowledge of integration technologies (i.e. API and Web Services) would be ideal