About the CompanyChoreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploys best-in-class media planning, activation, and measurement tools and methodologies.We are looking for a talented and passionate Marketing Mix Model Consultant to join our team. In this strategic role, you will be responsible for developing and implementing Marketing Mix Modeling (MMM) models for a diverse portfolio of WPP clients. You will work closely with our agency teams and directly with clients, providing key insights to optimize marketing strategies and maximize ROI.Key Responsibilities
* MMM Model Development and Implementation:
* Design and build robust and accurate MMM models using sales data, marketing data, and external factors.
* Manage the entire MMM project lifecycle, from data collection to results presentation.
* Utilize advanced statistical software and techniques for data analysis.
* Analysis and Interpretation of Results:
* Analyze MMM model results to identify business performance drivers and optimization opportunities.
* Translate complex findings into clear and actionable insights for clients.
* Provide data-driven strategic recommendations to improve marketing campaign effectiveness.
* Collaboration with Agency Teams and Clients:
* Collaborate with account, strategic planning, and media teams within GroupM agencies to define MMM project objectives.
* Present results and recommendations to clients in a clear and persuasive manner.
* Provide support and training to agency teams on the use of MMM models.
* Research and Development:
* Stay up-to-date on the latest trends and methodologies in the field of Marketing Mix Modeling.
* Contribute to the development of new techniques and approaches to improve the effectiveness of MMM models.
Requirements
* Bachelor's degree in Statistics, Marketing, or a related field.
* Proven experience (at least 2 years) in developing and implementing Marketing Mix Modeling models or analyzing business and media data.
* Familiarity with statistical software such as R, Python, SAS, SPSS, or similar is considered a plus.
* Solid knowledge of statistical modeling techniques, regression, time series analysis, and machine learning.
* Excellent analytical, problem-solving, and critical thinking skills.
* Excellent communication, presentation, and interpersonal skills.
* Ability to work independently and as part of a team.
* Strong client and results orientation.
* Excellent knowledge of English.
What We Offer
* The opportunity to work on challenging and innovative projects for some of the world's largest brands.
* A dynamic and collaborative work environment.
* Opportunities for professional growth and skills development.
* A competitive compensation package and attractive benefits.
LocationWPP Campus in Milan (plus the option for hybrid working).We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength. This position is also dedicated to people belonging to Categorie Protette ex l. 68/99. #J-18808-Ljbffr