Role Overview
We are dedicated to creating absolute beauty and sharing a more beautiful world. As part of our Guerlain Marketing team, the PR Digital PR Assistant will support the brand's top visibility on national magazines, online, and in partnership with influencers.
Main Responsibilities
* Support the implementation of influencer marketing strategies.
* Select and manage influencers' life cycle, optimizing community engagement.
* Manage seeding and gifting activities for talents, socialites, VIPs, and editors.
* Organize events for key opinion leaders (KOLs).
* Deliver assets for new product launches to key editorials.
* Monitor editorial coverage and influencers' activity in Italy.
* Execute PR matters and projects from HQ to Italy.
* Provide ad-hoc analysis and reports.
* Support back-office operations.
Requirements
* Masters degree in marketing or economics.
* Beauty passion.
* Previous experience in communication, PR, or digital PR is a plus.
* Excellent communication and relational skills.
* Desire to learn, proactivity, flexible, and creative approach.
* Interest in digital and influencer activities.
* Fluent English proficiency.